Booking.com

A/B testing has become a big part of what online travel agencies do to introduce new functionality and improve the user experience. But it has its problems. Read More

Google is adding vacation rental listings from the likes of Expedia Group and TripAdvisor to its Hotel Search platform. Read More

OTA Insight's Annual Hotel Parity Review shows independent hotels and local chains are more likely to suffer losses from rate parity issues. Read More

The Bed and Breakfast Association is supporting a petition to make bidding by OTAs on a B&B or hotel’s name on search engines illegal. Read More

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

Three experts covering the accommodation sector share their reaction to the deal by Airbnb to buy online travel agency HotelTonight. Read More

The BookingSuite App Store is a collection of currently 45 different services provided by software companies in the industry that cover a range of tools to help hoteliers with their day-to-day... Read More

As part of its fourth quarter and full-year 2018 financial report, Booking Holdings is disclosing details on Booking.com's alternative accommodations business, which now accounts for 20% of the... Read More

Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More

We ask if distribution technology in use today has been designed with goals that are out of alignment with hotelier’s best interests Read More

Hilton boosted its loyalty program by 14 million members in 2018 and continues to focus on direct relationships. Read More

Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More

For part two of our China theme month, we talk to Ctrip co-founder and chairman James Liang about the company's growth and future plans. Read More

Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More