Booking.com News

As a global leader in online accommodations and travel services, Booking.com continues to shape the digital travel experience through innovation, platform evolution, and strategic partnerships. PhocusWire delivers the latest Booking.com news to keep industry professionals informed on how this travel giant is adapting to shifting market dynamics and consumer expectations.

Key Booking.com updates, partnerships, and market trends

Follow developments in Booking.com’s core technology, loyalty strategies, and supplier relationships, along with its expansion into flights, experiences, and payments. Our reporting covers how the brand is responding to competitive pressures, regulatory environments, and the increasing demand for seamless, personalized travel.

Airbnb’s limited foray into experiences helps everyone else
Opinion / Distribution
Airbnb’s limited foray into experiences helps everyone else
By Yiannis Maglaras - Ticknovate | October 6, 2021
Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More
Online giants grasp recovery momentum via marketing mix
News / Online
Online giants grasp recovery momentum via marketing mix
By Linda Fox | October 5, 2021
The three giants looked to what they already had in terms of their existing customer bases and continued to prudently put marketing dollars elsewhere, hopefully to bring in new travelers. Read More
VIDEO: Customer acquisition in alternative accommodation
News / Distribution
VIDEO: Customer acquisition in alternative accommodation
By PhocusWire | September 30, 2021
The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More
airbnb-rate-plans-hotel-strategy
News / Online
Airbnb revives hotel strategy, moves closer to rival OTA model
By Mitra Sorrells | September 29, 2021
Airbnb is beta testing new rate plans with an eye on attracting more hotels and better competing with online travel agencies. Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
Travel app downloads surpass 2019 numbers, Hopper ranks top booking app
News / Online
Travel app downloads surpass 2019 numbers, Hopper ranks top booking app
By Jill Menze | September 27, 2021
According to a report from SensorTower, top travel booking apps exceeded 10.6 million downloads in Q2 2021 – an 81% jump compared to 2019. Read More
Real estate firm JLL launches short-term rental platform
News / Online
Real estate firm JLL launches short-term rental platform
By Jill Menze | September 19, 2021
JLL Short Stays, powered by proptech company Lavanda, aims to rival Airbnb and Booking.com in the urban accommodations market. Read More
expedia-berlin-getyourguide-viator-2
News / Distribution
GetYourGuide gets help from Expedia, Amazon widens virtual tours
By Kevin May | September 13, 2021
The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More
Key developments in the Russia online travel market
News / Online
Key developments in the Russia online travel market
By Phocuswright Research | September 13, 2021
Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More
VIDEO: Alternative business models for digital marketing
News / Online
VIDEO: Alternative business models for digital marketing
By PhocusWire | September 1, 2021
It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More
transparent-rental-review-data
News / Online
The power of reviews in the short-term rental sector
By Mitra Sorrells | August 30, 2021
Quantity and quality of reviews matter for alternative accommodations, and new data shows those factors vary based on the size of properties being managed. Read More
How Booking.com gained market share while we were in lockdown
Opinion / Online
How Booking.com gained market share while we were in lockdown
By Marta Romero - Mirai | August 9, 2021
Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of a hotel's distribution... Read More
booking-holdings-q2-2021
News / Distribution
Booking Holdings hits $22B in bookings as latest quarter rides recovery
By Mitra Sorrells | August 5, 2021
Room nights booked in the second quarter were 157 million, up from 99 million in the Q1 of this year and a 458% increase from Q2 2020.   Read More
Booking.com launches Flash Deals for hotels
News / Distribution
Booking.com launches Flash Deals for hotels
By Kevin May | August 4, 2021
The discounts will take place every two weeks and on fixed days, lasting for just 36 hours. Over that time period, customers will get up to 30% off a selected room and rate. Read More
Vacasa plots public listing through SPAC merger
News / Online
Vacasa plots public listing through SPAC merger
By Kevin May | July 30, 2021
Trading under the ticker VCSA, publicly listed Vacasa is forecast to have a valuation of $4.5 billion as a result of the IPO and will generate $485 million in cash proceeds. Read More
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