Booking.com News

As a global leader in online accommodations and travel services, Booking.com continues to shape the digital travel experience through innovation, platform evolution, and strategic partnerships. PhocusWire delivers the latest Booking.com news to keep industry professionals informed on how this travel giant is adapting to shifting market dynamics and consumer expectations.

Key Booking.com updates, partnerships, and market trends

Follow developments in Booking.com’s core technology, loyalty strategies, and supplier relationships, along with its expansion into flights, experiences, and payments. Our reporting covers how the brand is responding to competitive pressures, regulatory environments, and the increasing demand for seamless, personalized travel.

How hotels can capture demand for sustainable stays
Opinion / Online
How hotels can capture demand for sustainable stays
By Alina Arnelle - BeCause | August 28, 2024
Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine. Read More
Booking.com’s U.S. managing director on growth plans, STRs and marketing
News / Online
Booking.com’s U.S. managing director on growth plans, STRs and marketing
By Morgan Hines | August 27, 2024
Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More
Hostfully unveils AI messaging function
News / Technology
Hostfully unveils AI messaging function
By Morgan Hines | August 21, 2024
The tool, announced Wednesday, is meant to cut down the time property managers use to address guest inquiries. Read More
Booking Holdings touts alternative accommodation growth, success on social media
News / Online
Booking Holdings touts alternative accommodation growth, success on social media
By Mitra Sorrells | August 1, 2024
Booking Holdings said its alternative accommodation business is growing faster than its overall business and now has 7.8 million listings globally, up about 11% year over year. Read More
Spanish regulators fine Booking.com €413M
News / Online
Spanish regulators fine Booking.com €413M
By Mitra Sorrells and Derek Catron | July 30, 2024
Spanish authorities said Booking.com has violated competition laws by having an "unfair imbalance" in its relationship with hotels in the country and it has prevented other OTAs from "entering the... Read More
U.S. Court rules against Booking.com in Ryanair screen-scraping lawsuit
News / Distribution
U.S. Court rules against Booking.com in Ryanair screen-scraping lawsuit
By Mitra Sorrells | July 19, 2024
The jury in Delaware District Court also dismissed all of Booking.com's counterclaims against Ryanair, which included claims for defamation, unfair competition and deceptive trade practices. Read More
OTA ranking booster Otamiser raises $3M in first funding round
News / Online
OTA ranking booster Otamiser raises $3M in first funding round
By Mileva Sapic | June 25, 2024
The startup said it will use the new capital to grow its commercial team as it aims to work with 1,000 hotels and 100,000 short-term rentals worldwide.   Read More
STR platforms stay silent while others call out consequences of Barcelona’s new ban
News / Online
STR platforms stay silent while others call out consequences of Barcelona’s new ban
By Morgan Hines | June 25, 2024
Some say the hotel supply in Barcelona will not be enough to fulfill demand once STRs are gone from the city and that could have a detrimental ripple effect on tourism and local residents.   Read More
Why niche can be nice in the massive world of online travel
News / Online
Why niche can be nice in the massive world of online travel
By Morgan Hines | June 13, 2024
The wide-ranging conversation on the environment for smaller online travel sites touched on the challenges and rewards of working in a smaller, specialized space.   Read More
Majority of LGBTQ+ travelers experience discrimination traveling, Booking.com finds
News / Online
Majority of LGBTQ+ travelers experience discrimination traveling, Booking.com finds
By Morgan Hines | June 12, 2024
 The research comes as part of Booking.com’s mission to “make it easier for everyone to experience the world.” Read More
Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
News / Technology
Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
By D.J. Catron | June 12, 2024
At Phocuswright Europe experts from Booking.com and Flight Centre Travel Group weigh in on how generative AI is changing the travel industry.   Read More
Online travel platforms tapping into business travel rebound
News / Online
Online travel platforms tapping into business travel rebound
By Linda Fox | June 10, 2024
While Booking.com for Business has struck up some new partnerships, other OTAs are building out their business travel offerings with additional products and services. Read More
Let’s create travel technology solutions to be proud of this Pride Month
Opinion / Online
Let’s create travel technology solutions to be proud of this Pride Month
By Janis Dzenis – WayAway | June 3, 2024
The technology industry has made enormous advances in innovation in just the past few years. If this June Pride Month we can promise to start using some of that innovation to fulfill the important needs... Read More
Online travel giants “step on the gas” for marketing spend in Q1
News / Online
Online travel giants “step on the gas” for marketing spend in Q1
By D.J. Catron | May 30, 2024
Expedia Group, Booking Holdings, Airbnb and Trip.com Group spent a combined $4.08 billion on sales and marketing in the first quarter, building on 2023’s record year.   Read More
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
Opinion / Online
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
By Javier Delgado - Mirai | May 14, 2024
One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More
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