Artificial Intelligence

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Claude, Gemini, Perplexity and other solutions and how they are being used across the travel industry.

Gen AI is transforming the travel industry by enabling new levels of automation, personalization and decision-making. From AI-powered chat interfaces to dynamic content creation and predictive analytics, PhocusWire explores the growing influence of generative and agentic AI in travel—and what it means for suppliers, intermediaries, and travelers alike.

How AI tools are reshaping travel and tourism operations

Our coverage tracks how travel companies are implementing AI across customer service, marketing, product development, and internal workflows. Whether it's conversational commerce, itinerary generation, or fraud detection, generative AI is unlocking new operational efficiencies and guest experiences throughout the industry.