Artificial Intelligence
PhocusWire’s in-depth coverage of generative AI including ChatGPT, Claude, Gemini, Perplexity and other solutions and how they are being used across the travel industry.
Gen AI is transforming the travel industry by enabling new levels of automation, personalization and decision-making. From AI-powered chat interfaces to dynamic content creation and predictive analytics, PhocusWire explores the growing influence of generative and agentic AI in travel—and what it means for suppliers, intermediaries, and travelers alike.
How AI tools are reshaping travel and tourism operations
Our coverage tracks how travel companies are implementing AI across customer service, marketing, product development, and internal workflows. Whether it's conversational commerce, itinerary generation, or fraud detection, generative AI is unlocking new operational efficiencies and guest experiences throughout the industry.
News / Technology
AI analysis, part 4: Digital marketingBy Mitra Sorrells | April 23, 2018
According to the Salesforce’s 2017 “State of Marketing” report, artificial intelligence is the leading technology where marketers expect the most growth in the next two years.
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Notated News / Technology
News / Technology
Traveler insurers eye investment in AIBy Jamie Biesiada - Travel Weekly | April 17, 2018
From customer service chatbots to serving up the right mix of trip-specific benefits to the right consumer, technology using artificial intelligence is making its way into the travel insurance sector,...
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News / Distribution
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Notated News / Technology
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Interview / Technology
In The Big Chair – Noreen Henry of WayBlazerBy Mitra Sorrells | April 12, 2018
Hotel brands, travel tech providers, airline vacation packaging groups and others use Wayblazer’s AI-powered recommendation engine to help travelers find the best destinations and products.
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News / Technology
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News / Technology
AI analysis, part 2: Watson's worldBy Mitra Sorrells | April 9, 2018
It’s been more than seven years since IBM’s Watson computer entered the spotlight by beating two acclaimed – and human – competitors on the quiz show Jeopardy!
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News / Technology
How AI can be used to enhance loyalty programsBy Mitra Sorrells | April 6, 2018
Since the Cosmopolitan at Las Vegas introduced it’s virtual concierge chatbot in January 2017, more than 20,000 guests have interacted with her sassy persona dubbed “Rose” - for everything from requests...
Read More /smarter-business-travel.png?width=480&height=360&mode=crop&Anchor=MiddleCenter&tr=w-360%2Ch-270%2Cfo-auto "smarter business travel amadeus")
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News / Technology