Analytics

Opinion / Technology

PhocusWire Forecast 2018: Our view on Technology

By PhocusWire | December 20, 2017

The problem with technology as a term in the travel industry is that it’s now so ubiquitous that it becomes difficult to single out what developments are the most important for 2018. Read More

Notated News / Technology

PhocusWire Forecast 2018: Nine unstoppable tech moves

By Bernard Marr - LinkedIn | December 19, 2017

The speed of change in technology over the past few years has been astonishing - with applications of it related to many areas of the travel, tourism and hospitality sector. Read More

News / Technology

OTA Insight brings in $20M round for hospitality tech

By Kevin May | December 18, 2017

Hospitality data intelligence provider OTA Insight has secured a major funding round - $20 million - in a bid to grow the company faster on a global basis. Read More

From Our Partners

Five ways revenue management analytics impress your owner

By Sponsored Content | May 10, 2016

As the chief financial officer of a revenue technology company, bottom line financial performance always remains at the top of mind. NB This is a viewpoint by Brian Douty, chief financial officer a Read More

News / Online

Hotel technology neglects design thinking at its peril

By Viewpoints | April 15, 2016

When you venture into the back-of-the-house in hotels, it’s surprising to encounter a battlefield of broken furniture, soiled linens, battered walls, and employees who look like they haven’t seen the Read More

From Our Partners / Distribution

Using analytics to identify (and stop) falling conversions

By Sponsored Content | January 18, 2016

Every travel company wants to use data to make the right decisions about marketing, but the reality is that it’s still a challenge to wade through loads of metrics to find insights that really mean so Read More

News

Hyatt Hotels globally rolls out its predictive analytics for upsells

By Sean O'Neil | March 11, 2015

Hyatt Hotels is one of many travel companies that has been leveraging "big data". In other words, it's been aligning all the functions of its organization to optimally use predictive data analytics Read More

News / Online

Taking it back to basics with hotel big data

By Viewpoints | July 24, 2013

Eric Schmidt, Google’s executive chairman, estimates humans now create in two days the same amount of data that it took from the dawn of civilization to 2003 to create Read More

News / Online

Using app store love to make your mobile app shine

By Linda Fox | July 3, 2013

Getting consumers to notice your mobile application when the majority of apps are never even downloaded is no mean feat. Read More

News / Online

Urgent wake-up call - time to create a sense of urgency in the travel booking path

By Karthick Prabu | March 4, 2013

The number one goal of any travel company is to increase conversion. The higher the conversion, the better the profit. Read More

News / Online

Passive no more: All hail the rise of the analytical consumer [INFOGRAPHIC]

By Nick Vivion | January 4, 2013

IBM has released an interesting report detailing the evolution of the consumer as an informed and analytical agent rather than simply a passive entity looking to be chauffeured along the zipping... Read More

News / Online

Searching on websites - some very uncomfortable truths [VIDEO]

By Kevin May | December 17, 2012

Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not. Read More

News / Online

Where are you on the Social Media Maturity scale?

By Viewpoints | November 7, 2012

In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys. Read More

News / Online

Airlines with the most followers on Twitter and why it matters

By Viewpoints | July 13, 2012

Twitter is now a key channel for airlines to communicate with their customers Read More

News / Online

Buuteeq raises another $2M from existing investment group and others

By Kevin May | February 22, 2012

Independent hotel digital marketing system Buuteeq has pulled in a further $2 million in funding, coinciding with the startup's two-year anniversary. Read More

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