Analytics

News / Technology

Older Chinese tourists catching up to millennials in use of mobile payments

By Mitra Sorrells | February 12, 2019

Alipay says middle-aged travelers, those born between 1960 and 1979, were the main driving force in outbound tourism and overseas consumption for the Chinese Lunar New Year week. Read More

News / Online

Travel websites losing billions as shoppers abandon purchases

By Linda Fox | February 11, 2019

An eye-watering estimate of $2.4 billion was lost in online revenue on websites during the fourth quarter of 2018. Read More

News / Technology

Airlines look to test-and-learn techniques to shift from being "laggards"

By Linda Fox | February 8, 2019

The survey divides airlines into laggards, challengers, visionaries and leaders when it comes to conversion rate optimization activities. Read More

News / Online

China, part 1: The big (and getting bigger) picture

By Mitra Sorrells | February 4, 2019

Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More

Opinion / Technology

Bitter roots, sweet fruit - the current state of marketing automation in hospitality

By Simone Puorto - Simone Puorto Consulting | January 30, 2019

Hotels are skeptical about investing in marketing automation for economic and cultural reasons, but doing so is necessary to get closer to customers. Read More

News / Technology

Intelity raises $44M to fuel global expansion of guest management platform

By Kevin May | January 28, 2019

The investment in the back-of-house software suite from private equity firm LLR Partners follows Intelity's merger with Keypr in 2018. Read More

From Our Partners / Technology

Busting a billion-dollar digital myth for cruise lines

By Apurva Chamaria - RateGain | January 28, 2019

Major cruise lines are undergoing unprecedented digital transformation, committing billions of dollars to the process. The same rules do not apply to every digital journey, so how can cruise lines win... Read More

News / Startups

When it comes to guest personalization, price is only one piece of the puzzle

By Valerie Castillo - TrustYou | January 23, 2019

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers. Read More

Opinion / Technology

3 reasons why most consumer data advice doesn’t work for travel brands

By Carolyn Corda - Adara | January 11, 2019

Travel marketing is a fundamentally different discipline to other forms of marketing, with consumers behaving and spending in ways that no other industry can replicate. Read More

News / Technology

CES 2019: Delta boss talks data, AI and internal culture

By Linda Fox | January 10, 2019

Delta CEO Ed Bastian talks about internal culture, AI and other data initiatives during CES 2019. Read More

News / Technology

Simpleview acquires travel software provider JackRabbit Systems

By Mitra Sorrells | December 21, 2018

Arizona-based Simpleview, which provides CRM, CMS, website design, digital marketing, revenue generation and mobile technologies, to more than 900 travel, tourism and convention marketing customers on... Read More

From Our Partners / Technology

VIDEO: OAG on adding tech to intelligence

By Kevin May | December 19, 2018

The combination of innovation and technology in aviation has never been as strong and, most importantly, crucial to running a successful airline. Read More

From Our Partners / Technology

VIDEO: Arkose Labs on beating hackers at their own game

By Kevin May | December 18, 2018

Cyber attacks are getting increasingly sophisticated, as numerous events over the course of 2018 have illustrated. Read More

News / Technology

VIDEO: How to make better data-informed decisions in hotels

By Linda Fox | December 4, 2018

In a very entertaining Tech Talk at The Phocuswright Conference, Jeff Ma laid out some of the areas where more reliance on data and less on human behavior would lead to better outcomes. Read More