American Airlines News

As one of the largest carriers in the world, American Airlines plays a pivotal role in shaping the future of global aviation. At PhocusWire, we bring you the latest American Airlines news, tracking the company's digital innovation, operational strategies, and evolving partnerships within the broader travel ecosystem.

The latest news, innovations, and alliances for American Airlines

Our reporting covers everything from technology upgrades and loyalty program changes to distribution shifts and regulatory developments. Discover how American Airlines is leveraging data, automation, and customer-facing tools to streamline the traveler journey while responding to market demands and industry pressures.

Sabre outage hits airline reservation systems globally
News / Online
Sabre outage hits airline reservation systems globally
By Sean O'Neil | August 5, 2013
A two-hour systems crash affected as many as 400 airlines and 100 airports. Some boarding passes had to be handwritten. Read More
When customer service and technology come to the fore during travel disruption
News / Online
When customer service and technology come to the fore during travel disruption
By Kevin May | July 29, 2013
It is often easy to forget - whether we work in the business OR as consumers of travel - that the well-oiled engine room of the industry is a remarkable phenomenon. Read More
Disney and American Airlines team up to market the upcoming Planes movie [VIDEO]
News / Online
Disney and American Airlines team up to market the upcoming Planes movie [VIDEO]
By Sean O'Neil | June 26, 2013
Talk about clever cross-promotion and product placement between Disney and American Airlines. Read More
Klout scores and social media impressions - a bit of a joke or a genuine currency in marketing?
News / Online
Klout scores and social media impressions - a bit of a joke or a genuine currency in marketing?
By Kevin May | June 4, 2013
"Oh, great - so my business class lounge is going to be full of social media gurus now?" - this is a flippant paraphrasing of comments after an airline said it would be rewarding social media... Read More
What NDC-style flight booking might look like for agents [SCREENSHOTS]
News / Online
What NDC-style flight booking might look like for agents [SCREENSHOTS]
By Sean O'Neil | May 16, 2013
Screenshots of Farelogix's desktop product shows how agents mights sell ancillaries distributed directly by the airlines via the New Distribution Capability (NDC). Read More
American Airlines allows certain Klout users to enjoy free lounge service
News / Online
American Airlines allows certain Klout users to enjoy free lounge service
By Karthick Prabu | May 10, 2013
American Airlines has partnered with social influence benchmark tool Klout to allow users to enter its Admiral Club lounge free for a day. Read More
Was hotel marketing always this complicated? Part Three of Three - The marketer reinvented
News / Online
Was hotel marketing always this complicated? Part Three of Three - The marketer reinvented
By Viewpoints | April 26, 2013
Building a direct revenue channel has become paramount to any other marketing effort. And the hotel website is a critical component to selling room nights, preserving rate, and building market share. Read More
Was hotel marketing always this complicated? Part Two of Three - GDS consolidation and rise of OTAs
News / Online
Was hotel marketing always this complicated? Part Two of Three - GDS consolidation and rise of OTAs
By Viewpoints | April 24, 2013
At the onset of the new decade (1990) it became apparent that travel agents were caught in a price battle between the remaining four global distribution systems and the airlines. Read More
Was hotel marketing always this complicated? Part One of Three - Birth of the GDS
News / Online
Was hotel marketing always this complicated? Part One of Three - Birth of the GDS
By Viewpoints | April 23, 2013
What was hotel marketing like before the internet? Most marketers would agree these were simpler times. Read More
Sabre distances itself as American Airlines weathers storm of systems outage
News / Online
Sabre distances itself as American Airlines weathers storm of systems outage
By Linda Fox | April 17, 2013
Sabre has moved to put some space between it and a major systems failure at American Airlines that forced the carrier to ground flights yesterday Read More
Branded fares: American Airlines and Frontier have kickstarted a revolution
News / Online
Branded fares: American Airlines and Frontier have kickstarted a revolution
By Viewpoints | April 5, 2013
A guest article by Jay Sorensen of IdeaWorksCompany on how branded fares are generating profits for airlines. Frontier Airlines attributes a 22% revenue increase to the branded fare approach. Read More
Sendmybag wants to be the must-have luggage concierge for travelers
News / Online
Sendmybag wants to be the must-have luggage concierge for travelers
By Karthick Prabu | April 4, 2013
Losing items of baggage when traveling, especially during the airport-airline-airport part of a trip, is one of the most dispiriting and frustrating problems a traveler can face. Read More
More white doves of peace as Orbitz and American Airlines settle dispute
News / Online
More white doves of peace as Orbitz and American Airlines settle dispute
By Kevin May | April 2, 2013
The so-called New American has certainly arrived and is busily ending its long-running court battles with various parts of the industry - the latest being online travel agency, Orbitz. Read More
Just in time: Amadeus signs agreements with British Airways and Iberia after eleventh hour talks
News / Online
Just in time: Amadeus signs agreements with British Airways and Iberia after eleventh hour talks
By Kevin May | April 1, 2013
Cutting it very fine at Amadeus and IAG, umbrella company containing British Airways and Iberia, with the pair renewing their distribution deal at the last minute. Read More
IATA fails in bid to have sealed court documents opened from Sabre-American Airlines case
News / Online
IATA fails in bid to have sealed court documents opened from Sabre-American Airlines case
By Kevin May | March 21, 2013
Disappointment at IATA towers today - the airline group has been knocked back by a District Court in the US in its attempt to have court papers published from the American Airlines-Sabre case. Read More
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