Alaska Airlines redesigned its website, finetuning the navigation and enabling site visitors to book air, hotel and car separately or as a vacation package.
Here's an image of the redesigned website:
With the variety of inventory options, the redesigned website almost takes on the look of an online travel agency site.
The airline gets its hotel and car capabilities through a partnership, established in September 2010, with iSeatz and Orbitz.
When travelers navigate along the air-booking path, they see options to add hotels and cars, powered by Orbitz.
The airline says the redesign comes with a simplified look to enhance navigation and speed shopping.
Another new wrinkle is that the site provides an easier way to search for fare sales by departure and arrival city, the airline says.
And, here's an image of the site before the redesign:
Oh, and for all you fans of Jenn, the website's virtual assistant, rest assured -- she's still there.