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Startups
Hot 25 Travel Startups for 2025: Lucia
By PhocusWire
|
November 11, 2024
Lucia connects service businesses with vetted, industry-specific freelancers in areas like operations, marketing, customer service and concierge support.
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News
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Online
Travel creators and the power to drive conversion
By PhocusWright Research
|
October 21, 2024
According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%).
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News
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Online
How commerce media is catching on in travel
By Linda Fox
|
October 17, 2024
United, Expedia, Booking.com, Agoda, Priceline, Marriott and Uber have all established media networks in recent years and are earning significant revenue from them.
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News
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Technology
What Google's cookie reversal means for travel
By PhocusWright Research
|
October 8, 2024
Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future...
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News
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Online
Chesky on Airbnb's future in travel and beyond
By Morgan Hines
|
September 20, 2024
Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to...
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News
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Online
Google fined €2.4B after losing appeal in EU antitrust shopping case
By Morgan Hines
|
September 10, 2024
The fine, initially announced in 2017 and then appealed by Google, is being imposed against the internet giant for abusing its “dominant position” in a number of online search markets as it favored its...
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Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino
|
August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case.
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News
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Online
Booking.com’s U.S. managing director on growth plans, STRs and marketing
By Morgan Hines
|
August 27, 2024
Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing...
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News
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Online
Travel industry reacts to Google antitrust, monopoly ruling
By Morgan Hines
|
August 6, 2024
What kind of impact does the industry expect to see as a result of the Google antitrust ruling? Do travel leaders expect to see big changes?
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News
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Startups
Travlr acquires majority stake in ReZme and launches subscription product
By Mitra Sorrells
|
July 29, 2024
ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on...
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Opinion
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Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic
|
July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome.
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News
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Technology
Google no longer removing third-party cookies, new Chrome experience planned
By Linda Fox
|
July 23, 2024
Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020.
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News
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Technology
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
By Morgan Hines
|
May 14, 2024
At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces.
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Opinion
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Online
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
By Javier Delgado - Mirai
|
May 14, 2024
One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels.
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News
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Online
Trivago claims early success of brand marketing switch
By Linda Fox
|
May 1, 2024
Trivago reported a net loss for the quarter of €8.4 million compared with net profit of €9.9 million for Q1 2023.
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AI tools are becoming a single point of failure for hotels: How to reduce the risk
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IHG working with Google agentic booking pilot, wider AI initiatives
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Airbnb partners with Tripadvisor amid plans to scale Experiences
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What the EU AI Act means for the travel industry
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How Bright Blue Villas brought an institutional approach to luxury villa rental
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PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
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What Google's purchase of Spirit Airlines' data signals for travel
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Hotel room service platform CAMO raises $4M
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HomeToGo links operational gains to internal AI use
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