Advertising

Googles updates search in Europe to comply with DMA
News / Online
Googles updates search in Europe to comply with DMA
By Linda Fox | November 27, 2024
Google has proposed further changes to search results pages in Europe as it seeks to comply with the DMA. Read More
How online travel companies in Asia use livestreaming to drive engagement - and bookings
News / Online
How online travel companies in Asia use livestreaming to drive engagement - and bookings
By Mark Frary | November 27, 2024
Livestreaming in travel has become one of the marketing success stories of the past decade, driving billions in sales for companies like Trip.com and Alibaba.  Read More
Hotel visit trends 2024: Insights and growth drivers
Event / Online
Hotel visit trends 2024: Insights and growth drivers
November 13, 2024
Join us for a data-driven exploration of the hotel industry in 2024 during this free webinar hosted by PhocusWire in partnership with Placer.ai. On Demand
HomeToGo reports booking revenue high in Q3
News / Online
HomeToGo reports booking revenue high in Q3
By Linda Fox | November 12, 2024
The company has adjusted its full-year 2024 booking revenues guidance to more than €255 million, up 34% year over year.  Read More
Hot 25 Travel Startups for 2025: Lucia
Interview / Startups
Hot 25 Travel Startups for 2025: Lucia
By PhocusWire | November 11, 2024
Lucia connects service businesses with vetted, industry-specific freelancers in areas like operations, marketing, customer service and concierge support.  Read More
Travel creators and the power to drive conversion
News / Online
Travel creators and the power to drive conversion
By PhocusWright Research | October 21, 2024
According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%).  Read More
How commerce media is catching on in travel
News / Online
How commerce media is catching on in travel
By Linda Fox | October 17, 2024
United, Expedia, Booking.com, Agoda, Priceline, Marriott and Uber have all established media networks in recent years and are earning significant revenue from them. Read More
What Google's cookie reversal means for travel
News / Technology
What Google's cookie reversal means for travel
By PhocusWright Research | October 8, 2024
Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More
Chesky on Airbnb's future in travel and beyond
News / Online
Chesky on Airbnb's future in travel and beyond
By Morgan Hines | September 20, 2024
Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More
Google fined €2.4B after losing appeal in EU antitrust shopping case
News / Online
Google fined €2.4B after losing appeal in EU antitrust shopping case
By Morgan Hines | September 10, 2024
The fine, initially announced in 2017 and then appealed by Google, is being imposed against the internet giant for abusing its “dominant position” in a number of online search markets as it favored its... Read More
Report: The power of affiliate marketing to drive customer acquisition for travel brands
From Our Partners / Online
Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino | August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More
Booking.com’s U.S. managing director on growth plans, STRs and marketing
News / Online
Booking.com’s U.S. managing director on growth plans, STRs and marketing
By Morgan Hines | August 27, 2024
Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More
Travel industry reacts to Google antitrust, monopoly ruling
News / Online
Travel industry reacts to Google antitrust, monopoly ruling
By Morgan Hines | August 6, 2024
What kind of impact does the industry expect to see as a result of the Google antitrust ruling? Do travel leaders expect to see big changes?  Read More
Travlr acquires majority stake in ReZme and launches subscription product
News / Startups
Travlr acquires majority stake in ReZme and launches subscription product
By Mitra Sorrells | July 29, 2024
ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on... Read More
3 opportunities for travel marketers now that cookies are here to stay
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More
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