Advertising

United invests in Dfinitiv to unlock loyalty and media revenue
News / Technology
United invests in Dfinitiv to unlock loyalty and media revenue
By Linda Fox | August 8, 2025
The airline is exploring use cases for Dfinitiv’s technology across its loyalty program, MileagePlus, and its commerce media network, Kinective Media, which was unveiled a year ago. Read More
Expedia Group reports stronger results in Q2 amid ongoing U.S. headwinds
News / Online
Expedia Group reports stronger results in Q2 amid ongoing U.S. headwinds
By Abby Crotty | August 7, 2025
While numbers improved overall, second quarter results were still tempered by “soft demand” in the United States. Read More
Viator sees revenue and booking volume gains in Q2 2025
News / Online
Viator sees revenue and booking volume gains in Q2 2025
By Linda Fox | August 7, 2025
Tripadvisor Group revenue, which includes Viator, brand Tripadvisor and theFork, increased 7% year over year to $529 million while net income was $36 million. Read More
Expedia says AI is improving the customer experience and generating revenue
News / Technology
Expedia says AI is improving the customer experience and generating revenue
By Jamie Biesiada | August 6, 2025
Expedia Group executives discussed the company's use of AI and the results it is seeing during a recent event it hosted in New York. Read More
Travel executives on the rise of ‘interest media’
News / Online
Travel executives on the rise of ‘interest media’
By Morgan Hines | July 31, 2025
Industry experts agree social media is only getting stronger and more relevant, particularly in this new era of "interest media," a new term coined by Gary Vaynerchuk. Read More
Google's take on travel search and AI's influence
News / Technology
Google's take on travel search and AI's influence
By Abby Crotty | July 25, 2025
Google's director of travel, Sergio Torrijos Selma, discussed search trends, delving deeper into how AI will transform the trip planning process and impact travel marketers. Read More
Google parent Alphabet's earnings exceed expectations on back of AI, advertising
News / Online
Google parent Alphabet's earnings exceed expectations on back of AI, advertising
By Morgan Hines | July 24, 2025
CEO Sundar Pichai said AI is having a positive impact across every part of the business and driving strong momentum for Alphabet. Read More
How travel marketers can navigate AI evolution of search
News / Technology
How travel marketers can navigate AI evolution of search
By Morgan Hines | July 21, 2025
During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More
How Wyoming increased traveler interest ninefold through a TV campaign
News / Technology
How Wyoming increased traveler interest ninefold through a TV campaign
By Morgan Hines | July 18, 2025
Are technology-forward television campaigns an effective way to boost interest in a destination? Read More
Instagram's Google integration: A game changer for travel marketing
Opinion / Online
Instagram's Google integration: A game changer for travel marketing
By Mario Gavira | July 15, 2025
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era. Read More
Hotels grapple with ‘secondary OTAs’ for pricing control
News / Distribution
Hotels grapple with ‘secondary OTAs’ for pricing control
By Matthew Parsons | June 24, 2025
There's been a “channel shift” back to the OTAs and other digital avenues, but hotels are starting to lose control of their rates. Read More
Sabre Hospitality extends AI to booking engine
News / Technology
Sabre Hospitality extends AI to booking engine
By Linda Fox | June 16, 2025
Sabre Hospitality is helping hotels to improve communications with guests and boost conversions by integrating its Concierge.AI tool with its SynXis booking engine. Read More
Introducing the winners of the 2025 Global Startup Pitch
News / Startups
Introducing the winners of the 2025 Global Startup Pitch
By PhocusWire | June 11, 2025
Nine travel tech startups will now travel to Singapore for showcase presentations at WiT Singapore in October. Read More
Rapid Fire with Gareth Matthews of Dida
News / Online
Rapid Fire with Gareth Matthews of Dida
By Morgan Hines | May 20, 2025
As we count down to Phocuswright Europe 2025, PhocusWire is shining the spotlight on a selection of conference speakers in a series of Q&As. Read More
Experiences can increase hotel RevPAR by 55%
News / Distribution
Experiences can increase hotel RevPAR by 55%
By Abby Crotty | May 19, 2025
Turneo, an e-commerce platform for hotels, evaluated publicly available data from 136,000 hotels worldwide. Read More
The Phocuswright Conference 2026