Advertising


Baarb - Summit pitch winner at Phocuswright 2018
Baarb - Summit pitch winner at Phocuswright 2018
By Kevin May | December 3, 2018
This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More
Interview | Startups
PODCAST: PhocusWire PundIT Show #16
PODCAST: PhocusWire PundIT Show #16
By Kevin May | November 30, 2018
The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More
News | Online
Gen Z reignites traveler affinity for mobile apps
Gen Z reignites traveler affinity for mobile apps
By Linda Fox | November 27, 2018
Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as to organize and share their experiences on return. Read More
News | Technology
expedia-media-solutions-gen-z
Activities and experiences, not deals, drive Generation Z
By Linda Fox | November 20, 2018
Travel marketers are in for a rethink in order to address the demands of the Generation Z cohort, which is now entering the work (and leisure) space. Read More
News | Online
VIDEO: Google talks new ideas, not being creepy and the death of SEO
VIDEO: Google talks new ideas, not being creepy and the death of SEO
By Linda Fox | November 20, 2018
Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More
News | Distribution
instagram-travel-insights
Travel fans are engaged on Instagram, but can brands keep up?
Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More
News | Online
sojern raises 150M
Sojern raises $120M, eyes new markets, verticals
By Jill Menze | November 13, 2018
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
News | Online
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More
Opinion | Online
revinate hotel marketing
The hotel email marketing trends that can help boost ROI
By Jill Menze | October 26, 2018
Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More
News | Online
Trivago Q3 earnings 2018
Reduced advertising spend succeeds in returning Trivago to profitability
By Mitra Sorrells | October 24, 2018
After four quarters that CEO Rolf Schrömgens describes as “quite a challenge,” hotel metasearch platform Trivago posted a dramatic turnaround in the third quarter of 2018.  Read More
News | Online
Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More
Opinion | Online
google-brand-protection-hotel-2
How hotels can manage brand protection changes on Google
By Marta Lopez - Mirai | October 23, 2018
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More
Opinion | Online
Lufthansa partners with IBM Watson for AI-driven advertising
Lufthansa partners with IBM Watson for AI-driven advertising
By Linda Fox | October 19, 2018
Lufthansa is claiming a first with the launch of an advertising campaign using artificial intelligence from IBM Watson Ads. Read More
News | Technology
The true cost of hotel brand participation online
The true cost of hotel brand participation online
By Peter O’Connor - Essec Business School | October 16, 2018
There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More
Opinion | Distribution
google hotels whats next
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
News | Online