Advertising


sojern state of the industry 2019
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
News | Online
Regulators vs. online travel agencies - a level playing field coming for hotels?
Regulators vs. online travel agencies - a level playing field coming for hotels?
By Sam Weston - 80 Days  | February 14, 2019
Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More
Opinion | Online
hotel-regulator-online-travel-agency-2
Online travel agencies under spotlight from regulators and academics over hotel strategies
By Kevin May | February 6, 2019
Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More
News | Online
What you can learn from three of the most inspirational travel campaigns of 2018
What you can learn from three of the most inspirational travel campaigns of 2018
By Expedia Group Media Solutions  | January 30, 2019
We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential. Read More
News | Online
Consumers want companionship - but not from humans - while traveling
Consumers want companionship - but not from humans - while traveling
By Jill Menze | January 25, 2019
According to a new study from Sabre, a desire to avoid humans, virtual companions and new points-of-sale are among the consumer trends shaping the hospitality industry this year. Read More
News | Technology
TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility
TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility
By Jill Menze | January 15, 2019
TripAdvisor is introducing Sponsored Placements to its Experiences division - specifically, to qualified Bokun suppliers. Read More
News | Online
Research Spotlight: Essential trends in digital travel advertising
Research Spotlight: Essential trends in digital travel advertising
By Jill Menze | January 4, 2019
Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More
News | Online
XTrader - Summit pitch at Phocuswright 2018
XTrader - Summit pitch at Phocuswright 2018
By Kevin May | December 18, 2018
XTrader offers connected TV and digital video as customer acquisition channels in China. Read More
Interview | Technology
The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations
The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations
By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018
Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More
From Our Partners | Online
TripElephant - Summit pitch at Phocuswright 2018
TripElephant - Summit pitch at Phocuswright 2018
By Kevin May | December 17, 2018
TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More
Interview | Startups
travel ads network startup stage
STARTUP STAGE: Travel Ads Network helps publishers monetize travel content
By Jill Menze | December 13, 2018
Founded in 2017, Travel Ads Network uses machine learning to know which brand and product will convert best based on publishers’ traffic and brands' conversion data sets. Partners include Expedia,... Read More
Interview | Online
2019 predictions sojern
Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019
By Stephen Taylor - Sojern | December 11, 2018
It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019. Read More
Opinion | Online
Tinyclues - Launch pitch runner-up at Phocuswright 2018
Tinyclues - Launch pitch runner-up at Phocuswright 2018
By Kevin May | December 11, 2018
Tinyclues' AI-first solution reinvents how marketers work while doubling their campaign revenue and improving the customer experience. Read More
Interview | Technology
VIDEO: Facebook on messaging and mobile for travel brands
VIDEO: Facebook on messaging and mobile for travel brands
By Kevin May | December 6, 2018
The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More
From Our Partners | Online
Baarb - Summit pitch winner at Phocuswright 2018
Baarb - Summit pitch winner at Phocuswright 2018
By Kevin May | December 3, 2018
This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More
Interview | Startups