Advertising

The state of digital advertising in travel
News / Online
The state of digital advertising in travel
By Jill Menze | August 24, 2021
A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More
Airbnb revenue jumps 300% in Q2 2021
News / Online
Airbnb revenue jumps 300% in Q2 2021
By Jill Menze | August 12, 2021
The home-share giant was also profitable on an adjusted EBITDA basis for the second quarter of 2021. Read More
emarketer-travel-ad-spend
News / Online
U.S. travel digital ad spending to remain pared down for years
By Mitra Sorrells | August 12, 2021
According to eMarketer, no other industry declined as fast or spent as little on digital ads in 2020. Read More
Tripadvisor hits $235M revenue, beats internal expectations
News / Online
Tripadvisor hits $235M revenue, beats internal expectations
By Kevin May | August 5, 2021
The user review and travel search service posted total revenue across the business of $235 million, up by almost 300% from just $59 million in the corresponding quarter in 2020. Read More
Booking.com launches Flash Deals for hotels
News / Distribution
Booking.com launches Flash Deals for hotels
By Kevin May | August 4, 2021
The discounts will take place every two weeks and on fixed days, lasting for just 36 hours. Over that time period, customers will get up to 30% off a selected room and rate. Read More
How to reach the next generation of travelers reigniting the industry
From Our Partners / Online
How to reach the next generation of travelers reigniting the industry
By Google | July 28, 2021
As travel bounces back, industry leaders are keenly focused on next-gen travelers, who have emerged as a critical audience for post-pandemic excursions. Read More
VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel
News / Online
VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel
By PhocusWire | July 23, 2021
During Phocuswright Europe 2021, executives from Mirai and Sojern discuss the digital marketing opportunities presented by the pandemic and the clean slate travel marketers can build from. Read More
The sustainable DMO: Building a future for destinations of all sizes
Opinion / Online
The sustainable DMO: Building a future for destinations of all sizes
By Luca Romozzi & Katy Gallagher - Sojern | July 22, 2021
Technology and data-driven strategies can help destinations of all sizes build sustainable business models. Read More
VIDEO: The push for direct - will hotels take a stand or accept a hand?
News / Distribution
VIDEO: The push for direct - will hotels take a stand or accept a hand?
By PhocusWire | July 14, 2021
Maud Bailly, CEO for Southern Europe at Accor, and Tim Davis, founder and managing director at PACE Dimensions, join Phocuswright analyst Lorraine Sileo to discuss the issues in play for the rest of... Read More
How to evolve destination marketing for the future of travel
Opinion / Online
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More
travelport-trust-study
News / Online
Travel industry must fix “trust gaps” as it restarts
By Mitra Sorrells | June 24, 2021
Based on a results of a survey of 11,000 consumers, Travelport says the pandemic has created a “once-in-a-lifetime” opportunity for the travel industry to regain travelers’ trust. Read More
Short-term rental booking habits are starting to "normalize"
News / Online
Short-term rental booking habits are starting to "normalize"
By Jill Menze | June 23, 2021
According to new data from Guesty, travelers are growing comfortable with shorter stays and longer booking windows as they head into the summer and beyond. Read More
The short-term rental industry is booming – but will it last?
News / Online
The short-term rental industry is booming – but will it last?
By Jill Menze | June 14, 2021
The alternative accommodations market is headed for a record summer, but as people return to work and school, can that trajectory be sustained? Read More
oyo-coo-interview
News / Online
Q&A: OYO on how it wants to emerge from the COVID crisis
By Mitra Sorrells | June 8, 2021
Abhinav Sinha, COO of India-based OYO, discusses what the company has learned through the pandemic, new tech products it has launched and its plans for future growth. Read More
startup-stage-navi-savi
Interview / Startups
STARTUP STAGE: NaviSavi is an app for sharing short-form travel videos
By Mitra Sorrells | June 1, 2021
Founded in June 2019, NaviSavi is an app for individuals and businesses to share videos of 30 seconds or less about a destination or experience. Read More