Advertising


Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
Booking.com speaks out on its private accommodation ambitions
Booking.com speaks out on its private accommodation ambitions
By Jill Menze | April 9, 2019
Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More
News | Online
Google is at a crossroads with its ambitions in travel
Google is at a crossroads with its ambitions in travel
By PhocusWire | April 3, 2019
The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More
News | Online
Why travelers expect brands to deliver an omnichannel experience from start to end?
Why travelers expect brands to deliver an omnichannel experience from start to end?
By Íñigo Valenzuela - Smartvel  | April 3, 2019
It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More
From Our Partners | Online
Tim Berners-Lee laments state of the web but offers hope for travel brands
Tim Berners-Lee laments state of the web but offers hope for travel brands
By Linda Fox | March 27, 2019
The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More
News | Online
arival-berlin-distribution
Mysterious algorithms and higher rankings top tour and activity issues
By Linda Fox | March 18, 2019
Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More
News | Distribution
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
News | Online
The push and pull of travel advertising
The push and pull of travel advertising
By Phocuswright Research  | March 14, 2019
Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More
News | Online
My Method Booking brand marketing
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells | March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More
News | Online
TripAdvisor opens hotel Sponsored Placements
TripAdvisor expands Sponsored Placements for hotels, adds new features
By Mitra Sorrells | March 5, 2019
TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More
News | Online
booking be a booker
Booking.com highlights its breadth of accommodations in new U.S. ad campaign
By Mitra Sorrells | February 26, 2019
Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More
News | Online
Yext integrates Chinese apps
New service helps brands reach Chinese tourists traveling abroad through popular apps
By Mitra Sorrells | February 26, 2019
Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More
News | Online
sounding off 4 ad budgets
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More
Interview | Online
sojern state of the industry 2019
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
News | Online
Regulators vs. online travel agencies - a level playing field coming for hotels?
Regulators vs. online travel agencies - a level playing field coming for hotels?
By Sam Weston - 80 Days  | February 14, 2019
Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More
Opinion | Online