Advertising


starkov-google-zero-click-search
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Opinion | Online
How I Got Here, episode 59 - Rolf Schromgens of Trivago
How I Got Here, episode 59 - Rolf Schromgens of Trivago
By PhocusWire | April 8, 2021
Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More
Interview | Online
The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
What do you know about travelers in the future and how to develop a customer for life?
What do you know about travelers in the future and how to develop a customer for life?
By Tony Evans - TProfile | March 11, 2021
There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More
Opinion | Online
Google eliminates fees for hotel booking links
Google eliminates fees for hotel booking links
By Mitra Sorrells | March 8, 2021
Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More
News | Distribution
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)
By Kevin May | March 2, 2021
The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More
News | Online
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
By Jill Menze | March 2, 2021
Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More
Interview | Startups
Consulting agency Compass Collective aims to guide travel brands toward positive change
Consulting agency Compass Collective aims to guide travel brands toward positive change
By Jill Menze | February 26, 2021
Founded by luxury travel advisor Courtnie Nichols, the Compass Collective aims to help travel brands serve a diverse group of travelers through marketing efforts and staff training. Read More
News | Online
google-france-hotel-fine
Google fined €1.1M for deceptive hotel ratings in France
By Mitra Sorrells | February 16, 2021
Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency. Read More
News | Online
Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery
Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery
By Jill Menze | February 9, 2021
Although revenue for Trivago dropped 70% for the full year and nearly 80% for the fourth quarter of 2020, the company believes it's at a turning point in the pandemic. Read More
News | Online
The COVID travel rebound is coming - is your business prepared?
The COVID travel rebound is coming - is your business prepared?
By Jackie Velez - Xero | February 9, 2021
Travel brands should consider these key steps in order to successfully capture the COVID travel rebound. Read More
Opinion | Technology
Sounding Off: The real key to getting bookings? Inspiring traveler confidence
Sounding Off: The real key to getting bookings? Inspiring traveler confidence
By PhocusWire | January 29, 2021
The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative. Read More
Interview | Online
travel-marketing-ups-downs-covid
How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells | January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More
News | Online
What to know about the new customer travel planning, shopping and booking journey
What to know about the new customer travel planning, shopping and booking journey
By Kurt Weinsheimer - Sojern | January 25, 2021
While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More
Opinion | Online
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