Viator

News / Online

4 key insights from Phocuswright Europe 2023

By Derek Catron | June 21, 2023

Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference. Read More

News / Online

Viator's Ben Drew on further growth, educating consumers

By Linda Fox | April 6, 2023

Viator president Ben Drew attributes its recent growth to “changing almost everything about the business” in the past three years. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

News / Online

Uber adds Viator content, expands Uber Travel to 10K cities

By Mitra Sorrells | November 14, 2022

The Uber app now enables booking of a curated collection of Viator experiences in 14 cities around the United States, with the bookings fully managed by Viator. Read More

Opinion / Distribution

The potential of connectivity standards for experiences

By Stephen Joyce - Holibob | September 26, 2022

A new non-profit association, OCTO, wants to enable reservation and ticketing system providers and tour, activity and attraction ticket resellers to connect their systems for more efficient... Read More

News / Online

Rod Cuthbert on why he’s “super positive” about travel

By PhocusWire | August 12, 2022

Travel industry veteran Rod Cuthbert discusses the ample opportunity for travel brands as well as the state of Viator and Google. Read More

News / Online

Q&A: Viator’s Ben Drew on rate controversy, branding and 2022

By Jill Menze | December 14, 2021

Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More

News / Online

Viator tests new commission rate, raising skepticism with operators

By Jill Menze | October 22, 2021

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

Opinion / Online

Do online travel agencies suffer from brand blindness?

By Chris Torres - Tourism Marketing Agency | September 27, 2021

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

News / Distribution

GetYourGuide gets help from Expedia, Amazon widens virtual tours

By Kevin May | September 13, 2021

The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More

News / Technology

Is there a role for NFTs in travel?

By Jill Menze | June 9, 2021

Non-fungible tokens could present an opportunity for travelers to gain clout and for providers to connect with their audiences. Read More

News / Distribution

Tripadvisor's Viator to provide activity content to Booking.com

By Kevin May | April 22, 2021

The partnership will begin with content for North America and Europe, with other destinations to come over the course of 2021. Read More

News / Online

Why virtual tours and activities will stick around after the pandemic

By Mitra Sorrells | March 4, 2021

Companies providing online tours and activities - including Amazon - say they plan to keep virtual experiences around even after the pandemic ends. Read More

Opinion / Technology

Four trends that could define the future of sightseeing and experiences

By Alex Bainbridge - Autoura | January 21, 2021

What were the key moments in 2020 in tours and activities, beyond the complete destruction of our collective livelihoods caused by COVID? Read More

News / Online

Expedia scales back strategy on activities

By Kevin May | December 21, 2020

The company confirmed that its in-person operations in Hawaii and Orlando - two key markets to push tours, activities and attractions to visitors - will be closed. Read More

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