Viator

Top Travel Industry Predictions for 2024
News / Online
Top Travel Industry Predictions for 2024
By Morgan Hines | January 2, 2024
Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More
Travel’s movers, shakers and newsmakers of 2023
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Travel’s movers, shakers and newsmakers of 2023
By PhocusWire | December 19, 2023
These are some of the people PhocusWire has identified as playing key roles in the past year — and figure to be among those to watch in the year to come.   Read More
Klook lands $210 million investment for three-pronged growth strategy
News / Startups
Klook lands $210 million investment for three-pronged growth strategy
By Linda Fox | December 7, 2023
Klook said that it has achieved overall profitability for the first time this year and annualized gross booking value of $3 billion as travel recovery began in 2023 for many Asian markets. Read More
Why travel’s experiences sector isn’t likely to operate like others
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Why travel’s experiences sector isn’t likely to operate like others
By Morgan Hines | December 4, 2023
As the experiences category continues to grow in the travel world, experts look at its future during a Center Stage discussion at The Phocuswright Conference 2023. Read More
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
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Tripadvisor Q3 revenue up across all segments, most sharply for Viator
By Mitra Sorrells | November 6, 2023
Tripadvisor's total revenue in the third quarter of this year was $533 million, up 16% year over year, with nearly half of that revenue coming from Viator. Read More
Industry leaders on the outlook for tours, activities and attractions
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Industry leaders on the outlook for tours, activities and attractions
By Mitra Sorrells | October 20, 2023
Viator CCO Sarah Dines, Rezdy CEO Chris Atkin and investor Michael Zeisser were among the panelists discussing the tours and activities sector at Arival 360 Orlando. Read More
Instagram moments boosting importance of travel experiences
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Instagram moments boosting importance of travel experiences
By D.J. Catron | October 5, 2023
While experiences continue to gain importance in travel planning, factors such as limited online supply, weather and fixed pricing create disincentives to book far in advance.   Read More
The Phocuswright Conference 2023 – program, speakers and discount
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The Phocuswright Conference 2023 – program, speakers and discount
By PhocusWire | September 12, 2023
The travel industry's leaders and newest entrants gather in Fort Lauderdale November 13-16 for The Phocuswright Conference. Read More
Viator accounted for nearly half of Tripadvisor’s revenue in Q2
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Viator accounted for nearly half of Tripadvisor’s revenue in Q2
By Mitra Sorrells | August 2, 2023
Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More
Travel investors on trip planning and using B2C as a sandbox
News / Startups
Travel investors on trip planning and using B2C as a sandbox
By Linda Fox | July 12, 2023
Rod Cuthbert, travel industry veteran best known for founding Viator, joins Bobby Demri, founder and managing director of Roch Ventures, to talk travel investment trends in the PhocusWire Studio at... Read More
How tours and activities can build on travel momentum
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How tours and activities can build on travel momentum
By Derek Catron | June 28, 2023
A panel discussion at Phocuswright Europe brought together leaders from Viator, TUI Musement and Civitatis to discuss opportunities for tours and activities growth. Read More
4 key insights from Phocuswright Europe 2023
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4 key insights from Phocuswright Europe 2023
By Derek Catron | June 21, 2023
Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference.   Read More
Viator's Ben Drew on further growth, educating consumers
News / Online
Viator's Ben Drew on further growth, educating consumers
By Linda Fox | April 6, 2023
Viator president Ben Drew attributes its recent growth to “changing almost everything about the business” in the past three years. Read More
Tripadvisor CMO talks travel marketing, membership, video
News / Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox | March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More
uber-travel-viator
News / Online
Uber adds Viator content, expands Uber Travel to 10K cities
By Mitra Sorrells | November 14, 2022
The Uber app now enables booking of a curated collection of Viator experiences in 14 cities around the United States, with the bookings fully managed by Viator.  Read More
The Phocuswright Conference 2026