Viator

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Pivotal moments in 2014: TripAdvisor and the entire trip

By Kevin May | December 23, 2014

It might seem to make perfect sense now, but many would admit to being surprised when TripAdvisor bought Viator for $200 million in July this year. The move came just 10 weeks after TripAdvisor had Read More

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Why shopping in a tours and activities supermarket benefits everyone

By Viewpoints | December 12, 2014

Tours and activities sector has made many people feel a bit uneasy lately. We know that it’s a huge market that is estimated at about $100 billion, but it still looks like a piece of a pie that no one Read More

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The tours and activities sector will be carved up

By Viewpoints | December 9, 2014

I have never been super excited about the tours and activities category. But what exactly made me uneasy wasn’t made clear until recently, when a friend with a tours and activities startup asked fo Read More

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Trying to get a handle on 5 years of consumer travel startups

By Viewpoints | December 4, 2014

Numerous consumer-focused travel startups have launched in the past five years. They tackle many facets of travel, ranging from hotel and flight search to ground transport, social travel, trip plan Read More

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The rise of mobile to drive bookings of in-destination services

By Viewpoints | December 3, 2014

Mobile devices are now outperforming PCs in terms of both product sales and broadband subscriptions. As a result, mobile is going to play an increasingly central role in the travel industry in the Read More

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TripAdvisor begins integrating Viator listings with tour comparisons

By Nick Vivion | November 13, 2014

After acquiring Viator for $200 million earlier this year, TripAdvisor has begun to integrate Viator into its core platform. The first integration is a direct comparison widget for specific attractio Read More

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One small step for TripAdvisor, one giant leap for tours and activities

By Stephen Joyce | November 12, 2014

I wrote a post almost two years ago to the day titled Putting the supplier cart before the distributor horse in travel. In that article in November 2012, I outlined a basic structure for connecting Read More

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After unveiling API, Viator to move from curated to open platform

By Sean O'Neil | November 10, 2014

Since 2005, CEO Barrie Seidenberg has led Viator, a tours-and-activities marketplace, that has been relatively selective in the products it lists. She's guided the company to a solid foothold as th Read More

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Rezdy confirms offline dominates tours and activities bookings

By Martin Cowen | October 31, 2014

Australian tours and activities platform Rezdy has released some stats from its clients which show that offline bookings are still way ahead of online, with mobile's share of these online bookings inc Read More

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Hoteliers prioritise booking process but travellers want excitement says TripAdvisor

By Linda Fox | September 24, 2014

TripAdvisor's acquisition of tours and activities listing company Viator in July was final proof of its ambitions to widen its focus to more elements of a trip. Back in May, during an earnings call Read More

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Auf wiedersehen, GetYourGuide - TripAdvisor starts trimming suppliers of tours and activities

By Kevin May | September 24, 2014

TripAdvisor has removed GetYourGuide as a provider of product from its tours and activity channels. It is unclear when the agreement ended with GetYourGuide, the European-based supplier of inventor Read More

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Viator's data breach affects 1.4 million customers directly

By Nick Vivion | September 22, 2014

Last week's announcement by Viator is a reminder about the perils of payment processing. The online tours and activities platform revealed that a data compromise occurred in early September, affecting Read More

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Survey: Disruption in the travel industry is the new normal

By Viewpoints | August 20, 2014

When the industry talks about travel evolution, the discussion frequently turns to disruption. As a simple definition, disruption is any development that upgrades or replaces an outdated product or Read More

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Hello, online travel industry - are you considering these five questions?

By Pamela Whitby | August 13, 2014

Do you know what your competition is doing? If not, now is perhaps the time to find out. It’s the time of year for setting budgets, planning and prioritising for the future. Whether you are an e Read More

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Three online travel giants and three approaches to the new travel ecosystem

By Viewpoints | August 11, 2014

This year has illustrated that major online players now appear to want the traveler to get everything they need in a single point of sale. The evolution of the Airbnb brand, Priceline's acquisition Read More

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