Southwest Airlines

News / Technology

Southwest Airlines' CIO on plans for its $1.7B technology investment

By Linda Fox | April 8, 2024

Southwest Airlines SVP of technology and chief information officer Lauren Woods discusses the carrier's approach to its tech investments, disruption and modernization through cloud and AI. Read More

News / Online

Airlines have jacked up the cost of reward travel since 2019

By Robert Silk | April 5, 2024

A new analysis from consulting firm IdeaWorks shows the cost of reward travel at U.S. airlines has jumped sharply since 2019, eroding the value of frequent-flyer points. Read More

News / Distribution

The impact of American Airlines' distribution changes one year on

By Linda Fox | April 3, 2024

American Airlines has made no secret of its goal of 100% internet-based bookings and other carriers are showing signs of following suit with varying strategies. Read More

News / Technology

Southwest Airlines, Spotnana partner on platform integration

By Michael B. Baker — Business Travel News | October 11, 2023

The integration connects Spotnana to the Southwest Partner Services API, which provides access to the same content available via Southwest's website and its Swabiz online business travel booking tool.... Read More

News / Distribution

Airline ancillary revenue hit $69B in 2022, beating 2019 levels

By Linda Fox | September 28, 2023

The top five U.S. airlines - Alaska, American Airlines, Delta, United and Southwest - generated ancillary revenue of almost $23 billion from loyalty programs in 2022. Read More

News / Technology

Are airline patents a mark of industry innovation?

By Linda Fox | August 25, 2023

Lufthansa Innovation Hub's study of airline patents filed over the past 20 years revealed a steady decline since 2016 with financial constraints and outsourcing of innovation among reasons for this... Read More

News / Online

Travel’s top TV ads reflect surge in demand

By Derek Catron | July 14, 2023

EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year. Read More

News / Distribution

Airlines' NDC plans complicate travel advisor efforts

By Robert Silk – Travel Weekly | May 3, 2023

Analysts say that the hullabaloo over American is distracting from how airlines’ move to lean heavily on NDC-enabled technology is making flight shopping more difficult for travel advisors. Read More

News

Southwest updates on action plan for disruption

By Linda Fox | March 16, 2023

Bob Jordan, the carrier’s president and CEO, talks of the severe weather event that turned into a crew-related event resulting in a “three-day reset of our aircraft and crew networks.” Read More

News / Technology

United boss warns airlines have "outgrown their technology infrastructure"

By Linda Fox | January 19, 2023

United CEO Scott Kirby says pilot shortages and other staffing issues as well as the delay in aircraft delivery and parts are inhibiting the growth of carriers. Read More

News / Distribution

Q&A: Travel Technology Association on DOT transparency proposals

By Robert Sik - Travel Weekly | October 12, 2022

Stewart Alvarez, president of the Travel Technology Association discusses how the DOT's proposal around disclosing ancillary fees might affect members. Read More

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News / Technology

Southwest connects passengers to destinations via flight tracking tech

By Linda Fox | July 21, 2022

Using AR and videos, passengers can view a virtual version of the flight deck, window and aircraft. Read More

News / Online

Travel advertisers ramp up spend as demand recovers

By Jill Menze | June 9, 2022

According to a new report, travel ad spend in the U.S. has already reached nearly $623 million in 2022. Read More

News / Distribution

Southwest, Sabre set July 26 as GDS start date

By Michael B. Baker - BTN | June 1, 2021

The date falls on the early end of Southwest's prior guidance of the second half of 2021. Read More

News / Technology

WEBINAR REPLAY! How Southwest is using COVID-19-related customer insights to accelerate pandemic recovery

By PhocusWire | December 1, 2020

Join us to learn how customer analytics can fuel growth for travel companies when leveraged to create more personalized and contextually relevant customer experiences. Read More

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