Research

AI is the next productivity shock: Can travel reap the gains?
Opinion / Technology
AI is the next productivity shock: Can travel reap the gains?
By Jamie Lane - AirDNA | June 12, 2026
Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics. Read More
Hotel distribution pushes beyond traditional channels
News / Distribution
Hotel distribution pushes beyond traditional channels
By Cathy Walsh | June 10, 2026
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More
US car rental growth remains muted amid new pressures
News / Online
US car rental growth remains muted amid new pressures
By Phocuswright Research | June 9, 2026
Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's outlook. Read More
Inside the Philippines’ most overlooked $36B digital market
News / Online
Inside the Philippines’ most overlooked $36B digital market
By WiT | June 5, 2026
Explore data from WiT's "Online Travel Tracker Volume 5: Philippines In Focus."   Read More
Japan inbound boom becomes policy priority
News / Online
Japan inbound boom becomes policy priority
By Phocuswright Research | June 2, 2026
What comes next is less about volume and more about value, regional distribution and managing the strains of success.   Read More
Travel operators ramp up AI spending as search and discovery behaviors shift
News / Online
Travel operators ramp up AI spending as search and discovery behaviors shift
By Cathy Walsh | May 27, 2026
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More
U.K. travel distribution has reached equilibrium. Will it stay that way?
News / Distribution
U.K. travel distribution has reached equilibrium. Will it stay that way?
By Phocuswright Research | May 26, 2026
Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate?  Read More
Wellness tourism hits $894B, with more growth ahead
News / Online
Wellness tourism hits $894B, with more growth ahead
By Phocuswright Research | May 19, 2026
Wellness tourism is at “the powerful intersection of two large and growing multi-trillion-dollar industries." Read More
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
News / Technology
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
By Morgan Hines | May 12, 2026
TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More
Spain’s surge signals a structural shift in global travel demand
News / Online
Spain’s surge signals a structural shift in global travel demand
By Phocuswright Research | May 12, 2026
Spain once again surpassed its previous tourism records in 2025, reaching 96.8 million international visitors, a 3.2% increase over 2024. Read More
Top-level takeaways on the Italy travel market
News / Online
Top-level takeaways on the Italy travel market
By Phocuswright Research | May 5, 2026
Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth. Read More
Non-negotiables for indulgent travelers and what makes premium worth it
News / Online
Non-negotiables for indulgent travelers and what makes premium worth it
By Phocuswright Research | April 27, 2026
What defines a truly premium trip today? For indulgent travelers, it starts with the basics but quickly moves beyond them. Read More
Hotels risk invisibility as AI reshapes travel discovery
News / Technology
Hotels risk invisibility as AI reshapes travel discovery
By Cathy Walsh | April 23, 2026
Research points to a gap in hotel AI visibility, driven by fragmented data, thin content and inconsistent signals across the web. Read More
South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth
News / Online
South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth
By Phocuswright Research | April 21, 2026
The market is one of contrasts: digital momentum and rising demand paired with ongoing infrastructure, cost and safety challenges. Read More
The indulgent explorer: What drives premium travel decisions
News / Online
The indulgent explorer: What drives premium travel decisions
By Phocuswright Research | April 14, 2026
These travelers prioritize unique, hard-to-replicate experiences while carefully balancing cost, indulgence and overall trip value. Read More
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