Priceline

News / Technology

Three ways generative AI is improving the travel industry

By Morgan Hines | December 18, 2023

In a wide-ranging conversation at The Phocuswright Conference, leaders from Microsoft, Priceline and Amadeus discussed opportunities generative AI presents to the travel industry and how it's changing... Read More

News / Technology

More than one-third of leisure travelers have used GenAI tools, report says

By Morgan Hines | November 10, 2023

More than half of leisure travelers who have used generative artificial intelligence planning tools booked most or all of the recommendations provided by the chatbot. Read More

From Our Partners / Technology

Try before you buy: How augmented reality can drive travel bookings

By Cathy Walsh | November 9, 2023

While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing. Read More

Event / Technology

Updates from OpenAI DevDay and the latest on generative AI for travel

November 7, 2023

LinkedIn On Demand

News / Online

Booking Holdings posts record earnings, expects to grow AI, flight offerings

By Morgan Hines | November 2, 2023

Booking Holdings’ total revenue came in at $7.3 billion, showing a 21% increase over the same quarter last year, and adjusted EBITDA clocked at $3.3 billion - a 24% increase from the same quarter of... Read More

Interview / Online

CEO Spotlight - Brett Keller of Priceline

By Linda Fox | September 27, 2023

PhocusWire talks to Priceline CEO Brett Keller about the company's partnership with Google, the hype around generative artificial intelligence and treading its own path versus other Booking Holdings... Read More

News / Online

Booking’s Fogel sees signs of “record summer travel season”

By Derek Catron | August 3, 2023

Booking Holdings enjoyed record gross travel bookings in Q2, but CEO Glenn Fogel sees even better things coming based on July figures. Read More

News / Online

Travel’s top TV ads reflect surge in demand

By Derek Catron | July 14, 2023

EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year. Read More

News / Technology

Priceline’s new AI chatbot will mix ChatGPT and Google tech

By Mitra Sorrells | June 28, 2023

Priceline's new chatbot, Penny, is equipped with security features so users can complete an accommodation booking right within the chat. Read More

News / Technology

Booking.com adds conversational trip planning with ChatGPT

By Mitra Sorrells | June 27, 2023

For now the chat platform is integrated only with Booking.com’s accommodation booking experience, but the company plans to add flights, ground transportation and other trip components in the future. Read More

News / Technology

Priceline partners with Google to deploy generative AI

By Mitra Sorrells | June 6, 2023

Priceline will use the generative AI technology to create a new virtual travel assistant chatbot to improve internal workflows. Read More

News / Online

Former Sabre exec Traci Mercer on her new role at Priceline

By Mitra Sorrells | May 31, 2023

In her new role as senior vice president and head of accommodations for Priceline, Traci Mercer discusses her priorities for growing the brand, opportunities in the B2B space and the importance of... Read More

News / Online

Booking Holdings sees opportunity to recreate "human travel agent” with generative AI

By Mitra Sorrells | May 4, 2023

The comments regarding generative AI came as the company shared its first quarter financial results, which had both gross bookings and room nights at record levels for a quarter. Read More

News / Online

4 OTA CEOs on future opportunities

By Kathryn Walson | December 22, 2022

Etraveli’s Mathias Hedlund, Traveloka’s Caesar Indra, Priceline’s Brett Keller and Despegar’s Damian Scokin discuss their latest strategies. Read More