Kayak

Kayak liftoff: First traffic report from new TV ad campaign

By Dennis Schaal | November 5, 2009

Kayak launched its all-important TV ad campaign Sunday, Nov. 1, and Hitwise tells me that Kayak's traffic increased 3% in the first three days compared with the Sunday, Monday and Tuesday of the... Read More

Those Kayak TV ads in full - might need a second viewing

By Kevin May | November 2, 2009

Metasearch engine Kayak clearly sees its new TV ads as a pretty big step for the company, as Tnooz outlined last week. So much so that CEO Steve Hafner felt sufficiently moved to comment on our original... Read More

News / Online

Sign of the Times for Kayak as it braces itself for branding WIN or marketing FAIL

By Kevin May | October 29, 2009

Word reaches us that Kayak's first ever national US television advertising campaign will air this weekend. The metasearch giant will simultaneously launch an outdoor schedule to feature in such exotic... Read More

News / Online

Former Kayaker shuns media with Jetsetter

By Dennis Schaal | October 19, 2009

If you are tired of the lack of differentiation that seems to permeate travel start-ups from time to time, then you might appreciate New York City-based Jetsetter, which started a beta test last week.... Read More

News / Online

Kayak gets trendy - nothing to do with fashion

By Kevin May | October 5, 2009

Farecast, Farecompare and a number of other travel sites made the idea of data crunching at the front end extremely popular with users. Such scientific chores such as displaying when is typically the... Read More

News / Online

Kayak sets sights on TripIt-Dopplr clan with its own trip planner

By Dennis Schaal | October 1, 2009

Kayak undoubtedly has an unwelcome surprise for TripIt, Dopplr, Traxo and Sabre’s TripCase, among other contenders. That’s because Kayak has quietly introduced in beta Kayak Trips, an itinerary-sharing... Read More

News / Online

Is $1bn a realistic figure for a Kayak IPO?

By Dennis Schaal | September 25, 2009

Suddenly, with the credit and stock markets thawing a bit, a slew of travel companies may be talking to investment bankers and testing the IPO waters. Consider that the Boston.com reported that Kayak is... Read More

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