Hotel Industry News

PhocusWire's in-depth coverage of the hotel sector, featuring news, analysis, interviews, research and more on B&Bs, hotels, guesthouses and other property types.

The hotel sector is undergoing significant transformation, powered by new technologies, evolving guest expectations, and a renewed focus on direct booking and operational efficiency. PhocusWire delivers the latest hotel industry news, covering the strategies and innovations shaping the future of global hospitality.

Hotel chain developments, hospitality trends, and market shifts

Stay updated on how hotel brands are expanding, restructuring, and embracing digital platforms to elevate the guest experience. From contactless check-in and AI-powered pricing to loyalty evolution and branded residential offerings, our coverage tracks the industry’s response to changing demand and competitive pressure.

Smarter Insights, Stronger Partnerships: Maximizing Performance With Business Intelligence
Event / Technology
Smarter Insights, Stronger Partnerships: Maximizing Performance With Business Intelligence
September 17, 2026
Learn how commission data and business intelligence can help hotels and agencies benchmark performance, uncover insights and build stronger partnerships. Register Now
Marriott, Spotnana unveil CRS integration
News / Distribution
Marriott, Spotnana unveil CRS integration
By Julie Sickel - BTN | September 10, 2026
The integration gives corporates access to real-time pricing, inventory and detailed property content across Marriott's global portfolio. Read More
The untapped value of high-intent travel traffic
From Our Partners / Online
The untapped value of high-intent travel traffic
By Stay22 | September 10, 2026
Transportation platforms can unlock more value from high-intent traffic by using traveler signals to drive incremental revenue beyond the ticket. Read More
Discussing the latest trends in travel demand and dispersal
News / Online
Discussing the latest trends in travel demand and dispersal
By Abby Crotty | September 8, 2026
Executives from Amadeus, Travalyst, Travelier and Paradores discuss changing traveler preferences and how emerging destinations are approaching growth. Read More
The agentic traveler: Is travel ready for AI booking demand?
From Our Partners / Technology
The agentic traveler: Is travel ready for AI booking demand?
By Cathy Walsh | September 7, 2026
AI is moving from travel inspiration to transaction. New Phocuswright research reveals who is ready to book through AI and what travel companies need to do now. Read More
PhocusWire's travel tech news briefs: HBX, Marriott, Lighthouse and more...
News / Technology
PhocusWire's travel tech news briefs: HBX, Marriott, Lighthouse and more...
By PhocusWire | September 4, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Travel brands continue to chase AI visibility as the landscape shifts
News / Technology
Travel brands continue to chase AI visibility as the landscape shifts
By Morgan Hines | September 4, 2026
Following reports that Reddit citations have fallen considerably in LLM results, travel companies are once again reconsidering visibility strategies. Read More
CEO Spotlight: Matthijs Welle of Mews
News / Technology
CEO Spotlight: Matthijs Welle of Mews
By Abby Crotty & Linda Fox | September 3, 2026
The CEO discusses Mews' acquisition strategy, his dynamic with founder Richard Valtr and the company's recent reorg in an interview with PhocusWire's Linda Fox. Read More
AI isn’t just for research anymore: What European travelers are actually doing with it
News / Technology
AI isn’t just for research anymore: What European travelers are actually doing with it
By Phocuswright Research | September 1, 2026
European travelers are using AI well beyond simple search, and data shows just how far it's spread across the trip journey. Read More
Airbnb is making us rethink what a 'direct booking' really means
Opinion / Distribution
Airbnb is making us rethink what a 'direct booking' really means
By Scott Eddy | August 30, 2026
Airbnb is testing lower fees on host-shared booking links, but the reservation still runs on Airbnb, which raises harder questions about demand, trust and distribution costs. Read More
PhocusWire's travel tech news briefs: BCD Travel, Klook, Dida and more...
News / Technology
PhocusWire's travel tech news briefs: BCD Travel, Klook, Dida and more...
By PhocusWire | August 28, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Hotel booking goes live in Google's AI Mode, flights still waiting
News / Technology
Hotel booking goes live in Google's AI Mode, flights still waiting
By Morgan Hines | August 27, 2026
U.S. travelers can now book hotels inside Google's AI Mode with partners including Marriott, Booking.com and Expedia, though flight booking is not yet available. Read More
How hotel leaders can invest with confidence
From Our Partners / Technology
How hotel leaders can invest with confidence
By Joerg Schuler, Amadeus Hospitality | August 27, 2026
 Download this hotel technology investment handbook for a practical framework on budget planning, vendor assessment and building a smarter hospitality tech strategy.   Read More
The hotel AI readiness guide
From Our Partners / Technology
The hotel AI readiness guide
By Aven Hospitality | August 25, 2026
Download this hotel AI readiness guide for practical steps to improve hotel data, direct booking, AI-powered discovery and guest experience. Read More
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
News / Technology
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
By PhocusWire | August 21, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
The Phocuswright Conference 2026