Hotel Industry News

PhocusWire's in-depth coverage of the hotel sector, featuring news, analysis, interviews, research and more on B&Bs, hotels, guesthouses and other property types.

The hotel sector is undergoing significant transformation, powered by new technologies, evolving guest expectations, and a renewed focus on direct booking and operational efficiency. PhocusWire delivers the latest hotel industry news, covering the strategies and innovations shaping the future of global hospitality.

Hotel chain developments, hospitality trends, and market shifts

Stay updated on how hotel brands are expanding, restructuring, and embracing digital platforms to elevate the guest experience. From contactless check-in and AI-powered pricing to loyalty evolution and branded residential offerings, our coverage tracks the industry’s response to changing demand and competitive pressure.

CEO Spotlight: Julie Cheetham of Travalyst
Interview / Technology
CEO Spotlight: Julie Cheetham of Travalyst
By Linda Fox | June 23, 2026
Ahead of Climate Week London 2026 Travalyst CEO Julie Cheetham discusses how the travel sustainability discussion has evolved to conversations around risk management and revenue impact. Read More
OTAs lead, AI rises and travelers research less: New findings from three key European markets
News / Online
OTAs lead, AI rises and travelers research less: New findings from three key European markets
By Phocuswright Research | June 23, 2026
How Europe’s travelers are planning differently in 2026. Read More
Supercharging travel: 10 Trends that will shape the industry over the next decade
From Our Partners / Distribution
Supercharging travel: 10 Trends that will shape the industry over the next decade
By Matthew Parsons | June 22, 2026
Download the PhocusWire and RateHawk report on the trends, technologies and industry shifts set to shape travel professionals over the next decade. Read More
How an AI-powered ecosystem is preparing hospitality for what comes next
From Our Partners / Advertorial
How an AI-powered ecosystem is preparing hospitality for what comes next
By Peter Waters, Amadeus | June 22, 2026
Amadeus explores how AI-driven hospitality ecosystems can connect data, systems and teams to personalize service and improve hotel performance. Read More
Cutting through the AI noise: Hospitality's next era
News / Technology
Cutting through the AI noise: Hospitality's next era
By Morgan Hines | June 22, 2026
Stakeholders from Aimbridge Hospitality, In2 Consulting, Wyndham and Another Star shared their thoughts on the AI era at HITEC 2026 Read More
PhocusWire's travel tech news briefs: Headlines from HITEC 2026
News / Technology
PhocusWire's travel tech news briefs: Headlines from HITEC 2026
By PhocusWire | June 18, 2026
All the people, partner and product news from HITEC 2026. Read More
RealTime Reservation acquires STAY, targeting end-to-end guest experience
News / Finance
RealTime Reservation acquires STAY, targeting end-to-end guest experience
By Cathy Walsh | June 17, 2026
The deal brings together pre-arrival commerce and in-stay engagement capabilities as hotels look to drive ancillary revenue and deepen guest relationships. Read More
Bonafide, Visiting Media team up to improve hotel AI visibility
News / Technology
Bonafide, Visiting Media team up to improve hotel AI visibility
By Cathy Walsh | June 17, 2026
The companies said the partnership combines content management and AI optimization tools to help hotels improve how they are represented in generative AI platforms. Read More
The new rules of travel discovery in the age of AI
Interview / Online
The new rules of travel discovery in the age of AI
By Cathy Walsh | June 17, 2026
During an interview at Phocuswright Europe, John Matson of Propellic and Carlo del Mistro of Stiplo explored how generative AI is reshaping travel discovery, brand visibility and competitive dynamics... Read More
AI won't take your job. It will take away the grind.
From Our Partners / Technology
AI won't take your job. It will take away the grind.
By Juanjo Rodriguez, Lighthouse | June 15, 2026
Hoteliers didn't hire their commercial teams to build reports. They hired them to make the call. Read More
PhocusWire's travel tech news briefs: Travelport, Daytrip, Lighthouse and more...
News / Technology
PhocusWire's travel tech news briefs: Travelport, Daytrip, Lighthouse and more...
By PhocusWire | June 12, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Cloudbeds, Journey partner to help independent hotels compete with brand loyalty programs
News / Distribution
Cloudbeds, Journey partner to help independent hotels compete with brand loyalty programs
By Cathy Walsh | June 11, 2026
Journey’s AI-driven loyalty engine will be integrated into the Cloudbeds platform, giving independent properties a new way to incentivize direct bookings. Read More
Cendyn launches Wayfinder to help hotels avoid "OTA 2.0"
News / Technology
Cendyn launches Wayfinder to help hotels avoid "OTA 2.0"
By Linda Fox | June 11, 2026
Wayfinder will help hotels gain, measure and boost visibility across AI platforms such as Gemini, ChatGPT and Perplexity. Read More
Hotel distribution pushes beyond traditional channels
News / Distribution
Hotel distribution pushes beyond traditional channels
By Cathy Walsh | June 10, 2026
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging. Read More
Hotels face speed problem as video platforms reshape the booking journey
News / Technology
Hotels face speed problem as video platforms reshape the booking journey
By Matthew Parsons | June 10, 2026
Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More
The Phocuswright Conference 2026