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Theme Months 2018
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PhocusWire's theme months for 2018 - all in one place
By PhocusWire
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December 31, 2018
Here some of the highlights from each of our dedicated months during 2018 - from blockchain and digital marketing to voice and startups.
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News
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Technology
A review of 2018, a preview for what's next: Travel marketing
By Mitra Sorrells
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December 5, 2018
As we look ahead to 2019, we asked MMGY Global CEO Clayton Reid to share thoughts on the future of travel and what lies ahead for marketing and advertising strategies, the growing influence of Google...
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News
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Online
QOTW: Something about how easy it is to burn cash
By PhocusWire
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June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week.
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News
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Online
Alexa, what do Echo devices in hotels mean for travel marketers?
By Mat Harris - Sojern
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June 29, 2018
It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and...
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News
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Technology
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts
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June 28, 2018
Affiliate marketing is a blind spot for the travel industry.
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News
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Online
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells
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June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth...
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News
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Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells
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June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.
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News
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Online
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital
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June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more...
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Opinion
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Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells
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June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense.
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News
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Online
Study shows evolution of Google real estate for travel searches
By Kevin May
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June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services.
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News
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Online
Nine must-watch travel marketing trends
By Monya Mandich - Expedia
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June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms...
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Opinion
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Online
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells
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June 18, 2018
The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.
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News
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Online
Behold a new era of digital marketing in travel
By Radoslaw Dobrolecki - RTB House
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June 15, 2018
It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers.
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Opinion
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Online
Ctrip boosts customized marketing capabilities with iClick partnership
By Mitra Sorrells
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June 14, 2018
Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company.
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News
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Distribution
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel
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June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space.
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News
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Technology
More
December 5, 2019
VIDEO: How tech-enabled solutions can improve safety and security of short-term rentals
December 5, 2019
VIDEO: Sift - Launch pitch Phocuswright Conference 2019
December 5, 2019
How I Got Here, episode 15 - Steve Kaufer of TripAdvisor
December 5, 2019
VIDEO: Gamitee - Summit pitch Phocuswright Conference 2019
December 4, 2019
VIDEO: OYO's Ritesh Agarwal on growth and plans to address hotel owners’ concerns
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