quote of the week 27
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
News | Online
Alexa, what do Echo devices in hotels mean for travel marketers?
Alexa, what do Echo devices in hotels mean for travel marketers?
By Mat Harris - Sojern | June 29, 2018
It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More
News | Technology
Affiliate marketing strategies in travel
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
News | Online
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
How Google, Instagram and more are shaking up hotel digital marketing
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Opinion | Online
Modern travel marketing, part 4: Paid search
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
News | Online
Study shows evolution of Google real estate for travel searches
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
News | Online
Nine must-watch travel marketing trends
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More
Opinion | Online
Digital marketing series part 3 email
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells | June 18, 2018
 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More
News | Online
Behold a new era of digital marketing in travel
Behold a new era of digital marketing in travel
By Radoslaw Dobrolecki - RTB House | June 15, 2018
It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers. Read More
Opinion | Online
Ctrip iClick marketing partnership
Ctrip boosts customized marketing capabilities with iClick partnership
By Mitra Sorrells | June 14, 2018
Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More
News | Distribution
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
Facebook touts benefits of people-based travel marketing
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
News | Technology
Booking.com SimilarWeb report
Booking.com leads in online traffic with market-customized strategies
By Mitra Sorrells | June 4, 2018
Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months. Read More
News | Distribution
Digital marketing series part 1 SEO
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells | June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More
News | Online
QOTW: Something about an invasion of privacy
QOTW: Something about an invasion of privacy
By PhocusWire | June 1, 2018
Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More
News | Technology
How Airbnb grows its host community through online marketing
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
Opinion | Online