Digital Marketing Month

News / Technology

PhocusWire's theme months for 2018 - all in one place

By PhocusWire | December 31, 2018

Here some of the highlights from each of our dedicated months during 2018 - from blockchain and digital marketing to voice and startups. Read More

News / Online

A review of 2018, a preview for what's next: Travel marketing

By Mitra Sorrells | December 5, 2018

As we look ahead to 2019, we asked MMGY Global CEO Clayton Reid to share thoughts on the future of travel and what lies ahead for marketing and advertising strategies, the growing influence of Google... Read More

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News / Online

QOTW: Something about how easy it is to burn cash

By PhocusWire | June 29, 2018

Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More

News / Technology

Alexa, what do Echo devices in hotels mean for travel marketers?

By Mat Harris - Sojern | June 29, 2018

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More

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News / Online

Understanding the not-so-glamorous hidden gem of travel marketing

By Ivan Baidin - Travelpayouts | June 28, 2018

Affiliate marketing is a blind spot for the travel industry. Read More

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News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

News / Online

The fragmented landscape of travel brands in Google’s organic search

By Mitra Sorrells | June 26, 2018

The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs. Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Online

Modern travel marketing, part 4: Paid search

By Mitra Sorrells | June 25, 2018

PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

Opinion / Online

Nine must-watch travel marketing trends

By Monya Mandich - Expedia | June 22, 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More

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News / Online

Modern travel marketing, part 3: Email campaigns

By Mitra Sorrells | June 18, 2018

The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively. Read More

Opinion / Online

Behold a new era of digital marketing in travel

By Radoslaw Dobrolecki - RTB House | June 15, 2018

It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers. Read More

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News / Distribution

Ctrip boosts customized marketing capabilities with iClick partnership

By Mitra Sorrells | June 14, 2018

Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More

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News / Technology

Listen up: Travel marketers need to pay attention to voice search

By Stuart Butler - Fuel | June 12, 2018

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More

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