Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More

Affiliate marketing is a blind spot for the travel industry.  Read More

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More

 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More

It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers. Read More

Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months. Read More

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More

Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More