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News
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Technology
Modern travel marketing, part 2: Social media
By Jill Menze
|
June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach...
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News
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Technology
Facebook touts benefits of people-based travel marketing
By Jill Menze
|
June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an...
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News
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Distribution
Booking.com leads in online traffic with market-customized strategies
By Mitra Sorrells
|
June 4, 2018
Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months.
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News
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Online
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells
|
June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed...
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News
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Technology
QOTW: Something about an invasion of privacy
By PhocusWire
|
June 1, 2018
Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week.
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Opinion
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Online
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb
|
June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions.
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Travelport raises $200M to fuel growth
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Should everyone jump on the dynamic pricing bandwagon?
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