Tripadvisor

The company helps 463 million travelers each month and features 860 million reviews of 8.7 million accommodations, restaurants, experiences, airlines and cruises. Read More

The company says the two million reviews in question represent about 9% of all submissions, with almost one million of those judged to be fraudulent. Read More

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More

Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More

Just three months after launching in the U.S., Tripadvisor is shifting its primary benefit for Plus subscribers from discounts at booking to cash-back at check-in.  Read More

The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More

It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More

Quantity and quality of reviews matter for alternative accommodations, and new data shows those factors vary based on the size of properties being managed. Read More

Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More

The user review and travel search service posted total revenue across the business of $235 million, up by almost 300% from just $59 million in the corresponding quarter in 2020. Read More

Three hotels groups with a total of nearly 500 properties around the world are the first corporate-level accommodation partners for Tripadvisor Plus. Read More

Kanika Soni of Tripadvisor and Lennert De Jong at CitizenM Hotels spoke with Phocuswright's Lorraine Sileo during Phocuswright Europe 2021 about their respective approaches to subscriptions and the... Read More

There are not many startups that manage to sign a partnership agreement with a big brand before they even launch, but the Tripadvisor-FlipKey deal was a smart one on many levels, as Jeremy Gall... Read More

The subscription-based program is free for accommodation suppliers to join, while travelers can sign up for an annual membership fee of $99 and get access to savings as well as other offers. Read More