Tripadvisor

 alt='The Phocuswright Conference 2021 - five questions for Steve Kaufer'  title='The Phocuswright Conference 2021 - five questions for Steve Kaufer'
News / Online
The Phocuswright Conference 2021 - five questions for Steve Kaufer
By PhocusWire | November 4, 2021
The company helps 463 million travelers each month and features 860 million reviews of 8.7 million accommodations, restaurants, experiences, airlines and cruises. Read More
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News / Online
Tripadvisor's rejected or removed reviews are increasing in number
October 27, 2021
The company says the two million reviews in question represent about 9% of all submissions, with almost one million of those judged to be fraudulent. Read More
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News / Online
Viator tests new commission rate, raising skepticism with operators
By Jill Menze | October 22, 2021
Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More
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Opinion / Distribution
Airbnb’s limited foray into experiences helps everyone else
By Yiannis Maglaras - Ticknovate | October 6, 2021
Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More
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Interview / Online
Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions
By PhocusWire | September 24, 2021
Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More
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News / Online
Tripadvisor revamps Plus, shifts discounts to cash-back
By Mitra Sorrells | September 21, 2021
Just three months after launching in the U.S., Tripadvisor is shifting its primary benefit for Plus subscribers from discounts at booking to cash-back at check-in.  Read More
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News / Distribution
GetYourGuide gets help from Expedia, Amazon widens virtual tours
By Kevin May | September 13, 2021
The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More
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News / Online
VIDEO: Alternative business models for digital marketing
By PhocusWire | September 1, 2021
It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More
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News / Online
The power of reviews in the short-term rental sector
By Mitra Sorrells | August 30, 2021
Quantity and quality of reviews matter for alternative accommodations, and new data shows those factors vary based on the size of properties being managed. Read More
 alt='Tripadvisor and Airbnb join Google as local search powerhouses'  title='Tripadvisor and Airbnb join Google as local search powerhouses'
News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
 alt='Tripadvisor hits $235M revenue, beats internal expectations'  title='Tripadvisor hits $235M revenue, beats internal expectations'
News / Online
Tripadvisor hits $235M revenue, beats internal expectations
By Kevin May | August 5, 2021
The user review and travel search service posted total revenue across the business of $235 million, up by almost 300% from just $59 million in the corresponding quarter in 2020. Read More
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News / Distribution
Tripadvisor signs first hotel chains to Plus subscription service
By Mitra Sorrells | July 14, 2021
Three hotels groups with a total of nearly 500 properties around the world are the first corporate-level accommodation partners for Tripadvisor Plus. Read More
 alt='VIDEO: Travel subscriptions and the price of loyalty'  title='VIDEO: Travel subscriptions and the price of loyalty'
News / Online
VIDEO: Travel subscriptions and the price of loyalty
By PhocusWire | July 5, 2021
Kanika Soni of Tripadvisor and Lennert De Jong at CitizenM Hotels spoke with Phocuswright's Lorraine Sileo during Phocuswright Europe 2021 about their respective approaches to subscriptions and the... Read More
 alt='How I Got Here, episode 70 - Jeremy Gall of FlipKey'  title='How I Got Here, episode 70 - Jeremy Gall of FlipKey'
Interview / Online
How I Got Here, episode 70 - Jeremy Gall of FlipKey
By PhocusWire | June 25, 2021
There are not many startups that manage to sign a partnership agreement with a big brand before they even launch, but the Tripadvisor-FlipKey deal was a smart one on many levels, as Jeremy Gall... Read More
 alt='TripAdvisor gives Plus subscription service a full launch, adds spending partners'  title='TripAdvisor gives Plus subscription service a full launch, adds spending partners'
News / Online
TripAdvisor gives Plus subscription service a full launch, adds spending partners
By Kevin May | June 16, 2021
The subscription-based program is free for accommodation suppliers to join, while travelers can sign up for an annual membership fee of $99 and get access to savings as well as other offers. Read More