Travel Planning

News / Online

The fragmented landscape of travel brands in Google’s organic search

By Mitra Sorrells | June 26, 2018

The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs. Read More

News / Distribution

VIDEO: Under the hood of ground transportation

By PhocusWire | June 26, 2018

Some would say that Lyft and undoubtedly Uber get a disproportionate amount of attention in terms of coverage of the ground transportation sector. Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

Interview / Startups

STARTUP STAGE: ViaHero pairs travelers with local experts who plan their trips

By Mitra Sorrells | June 25, 2018

ViaHero is a trip planning service that connects travelers with locals to plan personalized trip itineraries. Read More

News / Online

Modern travel marketing, part 4: Paid search

By Mitra Sorrells | June 25, 2018

PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More

Opinion / Online

Quartz (and others) are wrong about tours and activities: Here's why

By Douglas Quinby - Phocuswright | June 22, 2018

In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More

News / Online

QOTW: Something about taking a bold step to be different

By PhocusWire | June 22, 2018

Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week. Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

News / Online

Travelers losing interest in home-sharing, Google gaining ground as travel resource

By Jill Menze | June 20, 2018

For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More

News / Online

Yapta targets leisure travelers through Skyscanner, Traxo partnerships

By Jill Menze | June 19, 2018

Price-tracking tool Yapta is broadening its offerings for leisure travelers through new partnerships with Skyscanner and Traxo. Read More

research spotlight door to door trip planning

News / Online

Why is door-to-door trip planning so difficult?

By Jill Menze | June 18, 2018

The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace... Read More

Opinion / Online

Google: Travel's closely watched obsession

By Douglas Quinby - Phocuswright | June 15, 2018

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More

News / Distribution

Ctrip boosts customized marketing capabilities with iClick partnership

By Mitra Sorrells | June 14, 2018

Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More

News / Distribution

Amazon tops list of alternative platforms consumers would use to book travel

By Mitra Sorrells | June 13, 2018

As speculation simmers regarding whether – or when - Amazon will make a foray into travel, a new survey finds 44% of travelers say they would be comfortable booking their trips on the e-commerce site.... Read More

From Our Partners / Technology

FEI on bringing the industry closer to equestrian sports

By PhocusWire | June 12, 2018

Equestrian events are complicated for its participants to attend, not least because of the equipment and the transportation of horses around the globe. Read More

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