Travel Inspiration

TripAdvisor 2018 strategy hotels attractions mobile

News / Online

TripAdvisor bets on TV advertising, improved UX to restore profit in hotel segment

By Mitra Sorrells | February 15, 2018

TripAdvisor will expand its television advertising spending to $100 to $130 million for its hotel segment during 2018, with new creative and new markets, while simultaneously reducing online marketing... Read More

News / Online

TripAdvisor has revenue elsewhere to thank as hotel growth remains flat

By Mitra Sorrells | February 14, 2018

TripAdvisor turned in modest 5% growth in total revenue for 2017 but a notable 24% increase in revenue in its non-hotel category. Read More

News / Online

Battling external forces: How a startup competes in the tours market

By Jill Menze | February 14, 2018

The travel industry has yet to see a clear frontrunner emerge in the tours and attractions space. Be it for lack of the right idea or the right distribution model - or, most likely, both - no major or... Read More

News / Technology

What airlines can gain from thinking like Netflix

By Jill Menze | February 12, 2018

A main reason for the omnipresence of Netflix is the technology’s ability to personalize recommendations to viewers. Read More

News / Online

Google simplifies travel search, leads for partners with new all-in-one mobile upgrade

By Mitra Sorrells | February 6, 2018

Google is adding new features to its travel search functions to add ease and speed for mobile users. Read More

Bing Phocuswright digital travel marketing study

News / Online

What travel marketers need to know for digital engagement

By Mitra Sorrells | February 6, 2018

Travel marketers should fine-tune digital strategies to attract new customers and reinforce loyalty among existing ones as they strive to prevail in the competitive landscape of online travel agencies,... Read More

News / Distribution

Research Spotlight: OTAs, the big getting even bigger

By PhocusWire | February 5, 2018

Competition to online travel agencies no longer comes from fellow OTAs and traditional suppliers. Read More

News / Technology

Research Spotlight: Mobile behavior of the US traveler

By PhocusWire | February 2, 2018

Cell phones are no longer devices for making calls. Though that was the primary function behind Apple’s first smartphone in 2007, reasons for mobile usage 10 years later look entirely different. Read More

News

Kayak's new desktop app inspires wanderlust from the cubicle

By Mitra Sorrells | January 30, 2018

Mobile may be gaining ground for travel research and bookings, but the desktop still dominates. Read More

News / Online

Airbnb funnels $5M into Experiences arm

By Jill Menze | January 30, 2018

Airbnb is boosting its resources behind the company’s Experiences platform to the tune of $5 million. Read More

News / Distribution

Mobile travel bookings jump, especially for online agencies

By Mitra Sorrells | January 29, 2018

Travelers are increasingly turning to their phones – and away from desktops and tablets – to book trips and experiences. Read More

News / Online

Google's three trends to attract leisure travelers

By Mitra Sorrells | January 26, 2018

Google believes leisure travelers are “more curious, demanding and impatient than ever before,” and brands that will win them over are the ones that meet their needs quickly, easily and with... Read More

News / Online

What’s driving decision-making for U.S. and Canadian travelers

By Mitra Sorrells | January 24, 2018

Another point for Google when it comes to travel planning, with travelers across North America citing search engines as their top source of inspiration, according to a new survey from Expedia Media... Read More

News / Technology

TUI Group, Utrip unleash AI-driven travel planning platform

By Jill Menze | January 23, 2018

TUI Group has tapped digital travel discovery platform Utrip to help personalize the traveler planning experience through artificial intelligence. Read More

News / Online

How content truly is king for a travel search site

By Mitra Sorrells | January 23, 2018

Travel.jp, Japan’s largest travel search site, is drawing eyebrow-raising numbers to its articles and reviews that would make most media companies envious. Read More

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