Travel Inspiration

Opinion / Online

The influencer marketing metrics travel brands are missing

By Rachel Jean-Firchau - Nativo | October 4, 2019

Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More

News / Online

Secret Escapes acquires LateRooms and LateLuxury websites

By Linda Fox | October 1, 2019

LateRooms was part of Malvern Group, which brought in a third-party administrator to handle its operations in early August after running into financial difficulties. Read More

From Our Partners / Online

Why destination content is a must and which airlines are outperforming others in this category

By Iñigo Valenzuela - Smartvel | October 1, 2019

By providing inspirational content, airlines can find new ways to connect with future clients and give them a complete online experience. Read More

my method expedia media solutions toronto

News / Online

My Method... How data and personalization drove stopover visitors to Toronto

By Raina Williams - Expedia Group Media Solutions | September 30, 2019

Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More

News / Online

Destination marketing, part 4: How emerging destinations balance marketing and management

By Mitra Sorrells | September 30, 2019

For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More

Interview / Online

In The Big Chair - Keith Tan of the Singapore Tourism Board

By Linda Fox | September 26, 2019

Tan joined the Singapore Tourism Board midway through its 2016-2020 travel marketing strategy, which focuses on stories, fans and channels. Read More

News / Technology

Can DMOs do better than Google in the trip inspiration stage?

By Linda Fox | September 24, 2019

Tourism professionals see a future role in providing inspirational content in the trip planning stages and think Google will find it hard to do given the local flavor required. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

News / Technology

Destination marketing, part 2: Opportunities in search and social

By Mitra Sorrells | September 16, 2019

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

Opinion / Online

Trip Planning 3.0 – this time it’s more than personal

By Manuel Hilty - Nezasa | September 13, 2019

Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers. Read More

Opinion / Online

How travel marketers can capture the "momentary market"

By Joel Davis - Mighty Social | August 13, 2019

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

News / Distribution

Culture Trip finally unveils its online travel agency, promises to cover the full funnel

By Linda Fox | August 6, 2019

The company claims it has spent a lot of time understanding customer needs and is not just “replicating a bog standard OTA.” Read More

Interview / Startups

STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps

By Mitra Sorrells | July 23, 2019

Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line. Read More

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