Travel Inspiration

Opinion / Technology

Can virtual reality help tourism destinations recover from COVID-19?

By Dr. Natasha Moorhouse - Manchester Metropolitan University | July 2, 2020

People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences. Read More

News / Technology

Lonely Planet selected as a guide provider to new Apple Maps

By Kevin May | June 23, 2020

Apple’s latest iPhone software update includes adding travel guides to the Apple Maps platform. Read More

News / Online

Tripadvisor revenue inching up, but June forecast still just 20% of 2019

By Mitra Sorrells | June 23, 2020

Due to what it calls "extraordinary circumstances related to the COVID-19 pandemic," Tripadvisor has released a financial update in the midst of the second quarter. Read More

News / Online

When it comes to planning trips, Black consumers feel “shut out” of the travel market

By Jill Menze | June 22, 2020

For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More

News / Online

MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips

By Mitra Sorrells | June 19, 2020

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

News / Distribution

Culture Trip and Lonely Planet unite, give advertisers access to combined audience

By Linda Fox | June 11, 2020

Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More

Opinion / Online

Destination marketing is not just about the recovery - it's now a long game

By Bruce Lahood - ICF Next | June 10, 2020

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

Opinion / Online

Rebuilding demand requires every part of the travel industry to play a role

By Tom O'Toole - Kellogg School of Management | June 5, 2020

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

News / Online

How tourism marketers can boost content visibility

By Rachel-Jean Firchau - Nativo | June 1, 2020

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More

News / Startups

Tripfuser lands £2.4M in funding, seeks further expansion

By Linda Fox | May 29, 2020

Funding for the Australia-based company was led by the Royal Automobile Club of Victoria. Acting CEO Matt McCann takes up the role permanently. Read More

News / Online

Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing

By Jill Menze | May 28, 2020

Expedia Group is dedicating more than a quarter of a billion dollars to help its lodging partners, destinations and the travel industry rebound from the impact of the coronavirus. Read More

News / Technology

Destination X - The new normal in tourism

By PhocusWire | May 27, 2020

Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak? Read More

Opinion / Online

What to know about travel marketing across generations post-COVID-19

By Ann Fishman - Generational Targeted Marketing | May 22, 2020

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers. Read More