Travel Inspiration

News / Online

Decisions guided by trust: Social media conversion in travel

By Phocuswright Research | September 3, 2024

Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are. Read More

News / Online

How embracing a creator mentality can bolster travel marketing

By Morgan Hines | August 28, 2024

United, Hostelworld, Ryanair and other travel brands are cultivating a persona on social as engaging with audience has become a practical requirement for success for travel brands - and entertaining... Read More

News / Technology

Trip.com's Wei: It's the golden age for product leaders in travel

By Yeoh Siew Hoon – Web In Travel | August 27, 2024

The founder of Trip.com's TripGenie discusses what makes her AI travel assistant different from others. Read More

From Our Partners / Online

Report: The power of affiliate marketing to drive customer acquisition for travel brands

By Diane Merlino | August 27, 2024

Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More

News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

News / Distribution

Klook taps TikTok for experiences booking via social app

By Linda Fox | August 21, 2024

The move is part of the Asia-based company's drive to attract Gen Z and millennial travelers. Read More

Interview / Startups

STARTUP STAGE: JrnyOn empowers creators to travel with their audiences

By Mileva Sapic | August 20, 2024

JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end. Read More

News / Technology

The role of DMOs in helping their partners effectively use AI

By Morgan Hines | August 16, 2024

As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue? Read More

News / Online

How Google’s monopoly ruling impacts travel search and bookings

By D.J. Catron | August 5, 2024

Travel companies have been complaining for years about Google’s digital search and advertising dominance. The biggest online travel agencies spent a combined $16.8 billion on sales and marketing last... Read More

News / Online

How fintech companies are progressing in the travel space

By Linda Fox | August 1, 2024

Whether they believe they can remove friction and/or offer something better than existing travel companies, payment specialists and financial institutions are looking to increase their stake in the... Read More

Interview / Startups

STARTUP STAGE: Wanderboat wants to be an AI-companion for travel planning

By Mileva Sapic | July 25, 2024

Founded in 2023, Wanderboat provides an AI-augmented forum for users to discover new ideas, post their experiences and connect with other travelers. Read More

News / Online

GBTA predicts business travel spending will hit a record this year, surpass $2T in 2028

By Morgan Hines | July 23, 2024

As the Global Business Travel Association's Convention 2024 opened in Atlanta, the organization released its annual outlook report, which predicts steady growth through 2028. Read More

News / Technology

Kayak for Business adds Air APIs, payment tech to enterprise tool

By Michael B. Baker - BTN | July 17, 2024

Kayak for Business has added new features to its Enterprise tool created with its partner Blockskye, a provider of blockchain solutions for travel, and its first customer, PwC. Read More

News / Online

Apollo Funds to acquire the Travel Corporation

By Morgan Hines | July 16, 2024

The group that includes 18 brands such as Contiki, Insight Vacations and Trafalgar will be acquired after more than a century under the ownership and operation of the Tollman family. Read More