Tours & Activities

In partnership with

Arival logo

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Startup Stage ViaHero
Interview / Startups
STARTUP STAGE: ViaHero pairs travelers with local experts who plan their trips
By Mitra Sorrells | June 25, 2018
ViaHero is a trip planning service that connects travelers with locals to plan personalized trip itineraries.   Read More
online tours and activities
Opinion / Online
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More
mmgy portrait of american travelers
News / Online
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze | June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More
Peek bags $23 million fund, claims building "OpenTable for activities" model
News / Online
Peek bags $23 million fund, claims building "OpenTable for activities" model
By Kevin May | June 20, 2018
Cathay Innovation is leading a $23 million funding round into U.S.-based tours and activities platform Peek. Read More
Peek pockets $23 million in funding, forms partnership for direct bookings with Google
News / Technology
Peek pockets $23 million in funding, forms partnership for direct bookings with Google
By Linda Fox | June 19, 2018
Peek, the tours and activities platform, has announced a $23 million Series B round of funding. The round was led by Cathay Innovation but also includes the participation of Kayak co-founder Paul E Read More
GetYourGuide tries the vertically-integrated strategy in activities race
News / Online
GetYourGuide tries the vertically-integrated strategy in activities race
By Kevin May | June 18, 2018
GetYourGuide accepts there is a risk involved but claims it wants to "transform the tour experience itself" with the introduction of its own branded products. Read More
quote of the week 25
News / Technology
QOTW: Something about throwing out the playbook
By PhocusWire | June 15, 2018
Quote from Jen O'Twomney, vice president of Expedia Local Expert. Read More
Expedia gets super-serious about activities, plots five-fold booking jump
News / Online
Expedia gets super-serious about activities, plots five-fold booking jump
By Kevin May | June 13, 2018
Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More
Startup Stage SeeVoov
Interview / Startups
STARTUP STAGE: SeeVoov drives travel bookings through tagged videos
By Mitra Sorrells | June 12, 2018
 SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities.    Read More
digital marketing part 2 social media
News / Technology
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences
Interview / Startups
STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences
By Jill Menze | June 8, 2018
With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More
Europe Travel Battleground 2018: Stasher
Interview / Online
Europe Travel Battleground 2018: Stasher
By PhocusWire | June 5, 2018
Anthony Collias, co-founder and chief commercial officer of Stasher, pitches the business at Phocuswright Europe 2018, then takes questions from PhocusWire Read More
Europe Travel Battleground 2018: Sanctifly
Interview / Online
Europe Travel Battleground 2018: Sanctifly
By PhocusWire | June 1, 2018
Karl Llewellyn, founder of Sanctifly, pitches the business at Phocuswright Europe 2018, then takes questions from PhocusWire. Read More
tours-activities-panel-phocuswright-europe-2018
News / Online
VIDEO: Activities web agencies on a hot 2018 for the sector
By PhocusWire | May 29, 2018
This year has been a fascinating one for a sector that, pre-April, was already billed as one of the most interesting in the industry. Read More
Marriott unveils partnerships for in-destination experiences platform
News / Distribution
Marriott unveils partnerships for in-destination experiences platform
By Rob Gill | May 23, 2018
Marriott has signed a series of deals with technology companies to expand and open up its Marriott Moments platform of bookable destination activities. The hotel company says that Marriott Moments Read More
More 
The Phocuswright Conference 2026
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel
Register Now