Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Improve bookings with personalization: 3 strategies to try
From Our Partners / Online
Improve bookings with personalization: 3 strategies to try
By Amelia Woolard - Bloomreach | November 8, 2023
Travel businesses need to leverage automation and data in order to gain a deeper understanding of their customers and their travel preferences and then can use this information to create personalized... Read More
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
News / Online
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
By Mitra Sorrells | November 6, 2023
Tripadvisor's total revenue in the third quarter of this year was $533 million, up 16% year over year, with nearly half of that revenue coming from Viator. Read More
Google Maps: A new direct channel for tour operators and activities
Opinion / Online
Google Maps: A new direct channel for tour operators and activities
By Brennen Bliss – Propellic | November 6, 2023
Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities. Read More
Expedia’s Kern: Focus is now on faster growth fueled by years of tech work
News / Online
Expedia’s Kern: Focus is now on faster growth fueled by years of tech work
By Mitra Sorrells | November 2, 2023
Expedia Group posted record revenue and profitability in the third quarter of this year and reiterated full year guidance of double-digit topline growth with margin expansion.   Read More
Thailand OTA Traveligo gets $25M, rebrands to Gother
News / Online
Thailand OTA Traveligo gets $25M, rebrands to Gother
By Yeoh Siew Hoon - WiT | November 1, 2023
As part of its rebranding and expansion, Traveligo will partner with TakeMeTour, an online marketplace for tours and activities in Thailand. Read More
Video: Karin Aaron on developing the Green Book Experience for cultural tourism
News / Online
Video: Karin Aaron on developing the Green Book Experience for cultural tourism
By PhocusWire | October 26, 2023
Aaron is preparing to launch a digital directory and booking platform for historic, heritage and cultural sites around the United States. Read More
Rail Europe, KKday join forces to promote sustainable rail travel
News / Distribution
Rail Europe, KKday join forces to promote sustainable rail travel
By Derek Catron | October 26, 2023
 Taiwan-basedKKday said it has seen a 60% increase in sales of European travel products this year over the same period in 2019. Read More
Tripadvisor launches new AI travel planning features
News / Online
Tripadvisor launches new AI travel planning features
By Morgan Hines | October 24, 2023
Tripadvisor is rolling out AI-generated hotel reviews for some oft-reviewed locations. Read More
Flash Pack adventure travel raises $6.2M to boost U.S. expansion
News / Startups
Flash Pack adventure travel raises $6.2M to boost U.S. expansion
By Derek Catron | October 23, 2023
Flash Pack hopes to triple its employee count in the U.S., the company’s fastest-growing market, accounting for 60% of its total trip sales.   Read More
Industry leaders on the outlook for tours, activities and attractions
News / Online
Industry leaders on the outlook for tours, activities and attractions
By Mitra Sorrells | October 20, 2023
Viator CCO Sarah Dines, Rezdy CEO Chris Atkin and investor Michael Zeisser were among the panelists discussing the tours and activities sector at Arival 360 Orlando. Read More
Q&A: Mondee’s vice chairman talks AI strategy, acquisitions, going public
News / Online
Q&A: Mondee’s vice chairman talks AI strategy, acquisitions, going public
By Morgan Hines | October 19, 2023
Mondee is combining AI with human support to help anyone sell travel - and the newly-public company has big plans for growth.  Read More
Tourhub raises £1M for adventure booking platform
News / Startups
Tourhub raises £1M for adventure booking platform
By Derek Catron | October 16, 2023
Waterspring Ventures led the investment, partnering on the deal with the Development Bank of Wales. Read More
STARTUP STAGE: Crewfare aims to make booking event and group travel easy
Interview / Startups
STARTUP STAGE: Crewfare aims to make booking event and group travel easy
By Mitra Sorrells | October 11, 2023
Crewfare is a customizable group travel booking platform offering events, festivals, sports and brands with the ability to capitalize on travel while providing attendees with a streamlined and simpler... Read More
Phocuswright taps innovative founders for scholarship honors
News / Startups
Phocuswright taps innovative founders for scholarship honors
By PhocusWire | October 11, 2023
Phocuswright has selected Dana Le, founder and CEO of Wander Health, and ZaNiheza founder and CEO Charles Shima as recipients of the Philip C. Wolf Memorial Scholarship.   Read More
Video: TerraPay on building a virtual card solution for emerging markets
From Our Partners / Technology
Video: TerraPay on building a virtual card solution for emerging markets
By PhocusWire | October 10, 2023
In an interview in the PhocusWire studio at Phocuswright Europe, TerraPay vice president of payments Koert Grasveld discusses the company's work to build virtual card solutions. Read More
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