Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Opinion / Online

What does travel mean to China’s new generation of digital wanderers?

By Subramania Bhatt - China Trading Desk | May 31, 2024

The digital wanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence. Read More

News / Technology

How brands are using interactive video to sell travel seamlessly

By Morgan Hines | May 29, 2024

With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More

From Our Partners / Online

Less is much more: The power of real curation in tours and activities

By Enrique Espinel - Civitatis | May 28, 2024

While increased options can lead to objectively better results, it can also cause anxiety, indecision and dissatisfaction for travelers. Read More

Opinion / Technology

Is AI the key to green travel solutions?

By Olga Bortnikova — Tripsider | May 24, 2024

There is much AI can do to help make travel more sustainable, but to truly help the travel sector evolve the collective efforts of individuals, communities and governments will be needed. Read More

News / Online

How did we allow this to happen? Viator founder Rod Cuthbert on the rise of Google

By Yeoh Siew Hoon - WiT | May 23, 2024

In an interview at WiT Japan and North Asia, Cuthbert said that with Google’s increasing control and the potential for a “super app” powered by AI, the future of online travel intermediaries... Read More

Opinion / Online

The importance of preserving creative individuality in the STR market

By Matt Landau - VRMB | May 23, 2024

As the VRMA Executive Summit opens next week, Matt Landau says that while professionalism is a baseline for vacation rentals, creative individuality is its heart. Read More

News / Distribution

Airbnb is removing 5,000 Experiences, canceling future reservations

By Mitra Sorrells | May 18, 2024

Less than one month after its launch of Icons, Airbnb sent an email to tour and experience operators around the world that their listings are being pulled from the platform. Read More

News / Online

Barry Diller on AI, the future of Expedia Group and the transformative power of travel

By Morgan Hines | May 16, 2024

Expedia Group chairman and senior executive Barry Diller said he believes the world is seeing the beginning of the company's "next evolution" with Ariane Gorin as CEO. Read More

News / Distribution

Trip.com Group partners with Rezdy to widen tour and activities offering

By Linda Fox | May 14, 2024

Using Rezdy’s API, the partnership will enable activities' providers in the Trip.com Group ecosystem to connect and promote their tours to consumers. Read More

News / Technology

As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops

By Morgan Hines | May 14, 2024

At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces. Read More

News / Online

Airbnb's Chesky says homes will be just one of “many categories” in its future “solar system”

By Mitra Sorrells | May 8, 2024

Along with details about longer term growth plans, Airbnb CEO Brian Chesky shared details of the company's Q1 growth, including a 60% increase year over year in app downloads in the United States. Read More

News / Online

Tripadvisor is not for sale - at least not for now

By Morgan Hines | May 8, 2024

Tripadvisor announced it is not selling amid first quarter earnings results that included revenue of $395 million, reflecting year-over-year growth of 6%. Read More

News / Online

Airbnb’s “Icons” launch prompts mixed reaction from industry voices

By Morgan Hines | May 6, 2024

Some industry leaders are in favor of Airbnb's new limited-access, unconventional experiences that tie into pop culture while others are feeling underwhelmed Read More

News / Online

Airbnb puts new spin on experiences with “Icons” launch

By Mitra Sorrells | May 1, 2024

Aligned with its strategy to move beyond its core short-term rental business, Airbnb is launching new experiences created in partnership with "the world's greatest icons." Read More