Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Visit Group lands €100M strategic investment from PSG
News / Technology
Visit Group lands €100M strategic investment from PSG
By Derek Catron | January 23, 2024
The investment gives PSG a majority stake in Visit Group, which looks to use it to accelerate growth across the Nordic region. Read More
TourRadar, Kimkim on shifts and opportunities in multi-day trips
News / Online
TourRadar, Kimkim on shifts and opportunities in multi-day trips
By Mitra Sorrells | January 23, 2024
In a discussion in the PhocusWire studio, TourRadar chief marketing officer Christian Wolters and Kimkim founder Joost Schreve discussed their marketing strategies, sustainability efforts and how they... Read More
5 truths for travel marketers: 2024 update
Opinion / Technology
5 truths for travel marketers: 2024 update
By Jared Alster - Dune7 | January 23, 2024
Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023. Read More
Staying awake for “night tourism” in Northeast Asia
News / Online
Staying awake for “night tourism” in Northeast Asia
By Phocuswright Research | January 22, 2024
Destinations seeking to boost leisure spending at night is one of three trends Phocuswright has identified in the Northeast Asia travel market. Read More
Travel investors on the funding dynamics in 2024
News / Startups
Travel investors on the funding dynamics in 2024
By Linda Fox | January 22, 2024
Travel investors Derive Ventures and Inovia share insight on the funding landscape for 2024 with additional perspective from travel startups. Read More
How travel and financial institutions are tapping into the experiences trend
News / Technology
How travel and financial institutions are tapping into the experiences trend
By Linda Fox | January 17, 2024
Senior executives from Capital One, Choice and Hilton share perspectives on providing consumers with the experiences they want and how technology is increasingly playing a role. Read More
Musement brings tours and activities to EasyJet
News / Distribution
Musement brings tours and activities to EasyJet
By Linda Fox | January 16, 2024
The deal builds on an existing partnership with EasyJet Holidays, which has been in place for more than a year. Read More
Tripadvisor's Goldberg talks strategy, AI potential and digital marketing
News / Online
Tripadvisor's Goldberg talks strategy, AI potential and digital marketing
By Linda Fox | January 10, 2024
At The Phocuswright Conference 2023, Tripadvisor CEO Matt Goldberg discussed the importance of the brands working together and how its generative AI initiatives are developing. Read More
AI-powered travel content platform Lokalee raises $5.6M
News / Startups
AI-powered travel content platform Lokalee raises $5.6M
By Morgan Hines | January 9, 2024
Lokalee plans to accelerate its product development and its expansion into European markets with the new funding. Read More
Uber and Rappi on travel strategies and “super app” ambitions
News / Distribution
Uber and Rappi on travel strategies and “super app” ambitions
By Mitra Sorrells | January 3, 2024
Rappi’s global head of travel, Guido Becher, and Uber’s head of growth and new products for airports and travel, Loren Kosloske, discussed their companies' travel ambitions during a session at The... Read More
What travel can learn from the world’s most beloved brands
Opinion / Online
What travel can learn from the world’s most beloved brands
By Madison Pietrowski – GetYourGuide | January 3, 2024
As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers.   Read More
Phocuswright analysts share their travel industry predictions for 2024
News / Online
Phocuswright analysts share their travel industry predictions for 2024
By Morgan Hines | January 2, 2024
As Phocuswright analysts look ahead, they share a myriad of predictions for 2024 including some regarding business travel, pricing and much more. Read More
Top Travel Industry Predictions for 2024
News / Online
Top Travel Industry Predictions for 2024
By Morgan Hines | January 2, 2024
Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More
The best of Phocuswright research from 2023
News / Online
The best of Phocuswright research from 2023
By PhocusWire | December 22, 2023
Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2023. Read More
Wander Health, ZaNiheza founders open up about startup journey as scholarship recipients
News / Startups
Wander Health, ZaNiheza founders open up about startup journey as scholarship recipients
By Morgan Hines | December 22, 2023
While attending The Phocuswright Conference, scholarship recipients Dana Le and Charles Shima spoke to PhocusWire about their goals for the next three to five years. Read More
The Phocuswright Conference 2026