Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Startups

Viator's origin story - a tale of a prince and a girl from Tasmania

By Linda Fox | June 14, 2024

Viator founder Rod Cuthbert shared the Phocuswright Europe 2024 Center Stage with Thayer Ventures' Chris Hemmeter to discuss how the tours and activities company came to be, selling it to Tripadvisor... Read More

News / Online

Why niche can be nice in the massive world of online travel

By Morgan Hines | June 13, 2024

The wide-ranging conversation on the environment for smaller online travel sites touched on the challenges and rewards of working in a smaller, specialized space. Read More

News / Online

Majority of LGBTQ+ travelers experience discrimination traveling, Booking.com finds

By Morgan Hines | June 12, 2024

The research comes as part of Booking.com’s mission to “make it easier for everyone to experience the world.” Read More

News / Startups

Holibob adds funding for experiences technology push

By Linda Fox | June 10, 2024

Holibob, a PhocusWire Hot 25 Startup for 2023, said it plans to use the funds to further develop its technology, including its experiences marketing platform, to help travel brands and destinations sell... Read More

News / Technology

How travel brands are prioritizing group travel planning

By Morgan Hines | June 6, 2024

Expedia Group, Airbnb, Mindtrip and many other companies are looking to simplify group travel planning. Read More

News / Online

Tours and activities platform Headout acquires Dabble to build AI experiences

By Mitra Sorrells | May 31, 2024

Headout said it will use Dabble’s capabilities to build “a new generation of AI-powered travel experiences for Headout users." Read More

Opinion / Online

What does travel mean to China’s new generation of digital wanderers?

By Subramania Bhatt - China Trading Desk | May 31, 2024

The digital wanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence. Read More

News / Technology

How brands are using interactive video to sell travel seamlessly

By Morgan Hines | May 29, 2024

With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More

From Our Partners / Online

Less is much more: The power of real curation in tours and activities

By Enrique Espinel - Civitatis | May 28, 2024

While increased options can lead to objectively better results, it can also cause anxiety, indecision and dissatisfaction for travelers. Read More

Opinion / Technology

Is AI the key to green travel solutions?

By Olga Bortnikova — Tripsider | May 24, 2024

There is much AI can do to help make travel more sustainable, but to truly help the travel sector evolve the collective efforts of individuals, communities and governments will be needed. Read More

News / Online

How did we allow this to happen? Viator founder Rod Cuthbert on the rise of Google

By Yeoh Siew Hoon - WiT | May 23, 2024

In an interview at WiT Japan and North Asia, Cuthbert said that with Google’s increasing control and the potential for a “super app” powered by AI, the future of online travel intermediaries... Read More

Opinion / Online

The importance of preserving creative individuality in the STR market

By Matt Landau - VRMB | May 23, 2024

As the VRMA Executive Summit opens next week, Matt Landau says that while professionalism is a baseline for vacation rentals, creative individuality is its heart. Read More

News / Distribution

Airbnb is removing 5,000 Experiences, canceling future reservations

By Mitra Sorrells | May 18, 2024

Less than one month after its launch of Icons, Airbnb sent an email to tour and experience operators around the world that their listings are being pulled from the platform. Read More

News / Online

Barry Diller on AI, the future of Expedia Group and the transformative power of travel

By Morgan Hines | May 16, 2024

Expedia Group chairman and senior executive Barry Diller said he believes the world is seeing the beginning of the company's "next evolution" with Ariane Gorin as CEO. Read More

News / Distribution

Trip.com Group partners with Rezdy to widen tour and activities offering

By Linda Fox | May 14, 2024

Using Rezdy’s API, the partnership will enable activities' providers in the Trip.com Group ecosystem to connect and promote their tours to consumers. Read More

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