Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Experiences becoming “strategic and financial center” of Tripadvisor Group
News / Online
Experiences becoming “strategic and financial center” of Tripadvisor Group
By Morgan Hines | February 20, 2025
All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More
Superlogic, Open Network Exchange launch Bookit rewards platform
News / Startups
Superlogic, Open Network Exchange launch Bookit rewards platform
By Morgan Hines | February 20, 2025
The artificial intelligence-powered platform is meant to provide “elite access” to experiences that go beyond travel such as front-row seats at sporting events, concerts, private tours and ski retreats. Read More
Airbnb to spend up to $250M on new businesses in 2025
News / Online
Airbnb to spend up to $250M on new businesses in 2025
By Morgan Hines | February 13, 2025
Co-founder and CEO Brian Chesky and his team stopped short of sharing what those new businesses will be specifically. Read More
Dertour Group acquires remaining Hotelplan Group brands
News / Online
Dertour Group acquires remaining Hotelplan Group brands
By Morgan Hines | February 12, 2025
Following HomeToGo's acquisition of Interhome, Dertour Group has acquired the remaining Hotelplan Group businesses from Migros. Read More
Klook lands $100M to expand in Asia and beyond
News / Online
Klook lands $100M to expand in Asia and beyond
By Linda Fox | February 11, 2025
The latest funding for the Asia-based platform comes 14 months after the company raised $210 million in a Series E+ round in December 2023. Read More
Exoticca receives €25M to expand presence, build out AI technology
News / Technology
Exoticca receives €25M to expand presence, build out AI technology
By Morgan Hines | February 11, 2025
The €25 million comes in the form of a venture debt facility from BBVA Spark, following the company’s recently completed €60 million Series D round which was headed up by Quadrille Capital. Read More
Superlogic receives $13.7M to transform customer engagement
News / Startups
Superlogic receives $13.7M to transform customer engagement
By Morgan Hines | February 7, 2025
The round was led by Powerledger and included participation from 10SQ, Nima Capital, Sangha Capital, Actai Unicorn Fund, Liquid 2 Venture and Hyla Liquid Venture Fund. Read More
Phocuswright Europe 2025: New Age(nts) in the spotlight
News / Online
Phocuswright Europe 2025: New Age(nts) in the spotlight
By PhocusWire | February 7, 2025
Join the industry's leading thinkers at Phocuswright Europe in Barcelona from June 10-12 to debate and dissect the latest developments, share insights and help formulate strategy. Read More
How "Operator" changed the travel shopping game
Opinion / Online
How "Operator" changed the travel shopping game
By Christian Watts - Magpie | February 6, 2025
OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility. Read More
CEO Spotlight: Alberto Gutierrez of Civitatis
News / Online
CEO Spotlight: Alberto Gutierrez of Civitatis
By Linda Fox | February 5, 2025
In an interview in the PhocusWire studio Alberto Gutiérrez discussed the growth of tours and activities marketplace Civitatis, attracting investment and its focus on Latin America. Read More
Intrepid builds on $1B ambition with acquisition of Sawadee
News / Online
Intrepid builds on $1B ambition with acquisition of Sawadee
By Linda Fox | February 4, 2025
Intrepid said the acquisition of the Netherlands-based company will add $62 million in revenue and 20,000 customers a year. Read More
CEO Spotlight: Lisa Chen of ToursByLocals
News / Technology
CEO Spotlight: Lisa Chen of ToursByLocals
By Morgan Hines | January 31, 2025
ToursByLocals is poised for growth with a recently updated technology base intended to improve the 15-year-old private tour company’s strategy, according to CEO Lisa Chen. Read More
Smartify adds £1.5M to boost visitor engagement at museums and galleries
News / Technology
Smartify adds £1.5M to boost visitor engagement at museums and galleries
By Linda Fox | January 30, 2025
The company offers museums, galleries and other attractions apps that are tailored and branded to their venue and helps to drive engagement through augmented and virtual reality and artificial... Read More
OpenAI debuts "Operator" agent that can book travel
News / Technology
OpenAI debuts "Operator" agent that can book travel
By Mitra Sorrells | January 24, 2025
While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More
4 ways generative AI will impact travel startups
News / Startups
4 ways generative AI will impact travel startups
By Phocuswright Research | January 21, 2025
Generative artificial intelligence has the potential to be so disruptive in the coming years, which makes planning ahead increasingly difficult for startups and investors considering investment or... Read More
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