Tourist Organization

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Online

The role of data and tech in transforming a destination experience

By Yeoh Siew Hoon - WebInTravel | September 14, 2021

The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

News / Technology

VIDEO: Travel marketing under threat from Big Tech data changes

By PhocusWire | September 7, 2021

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

From Our Partners / Online

REPORT: Influencing and activating travelers as travel recovers

By Hollis Thomases - PhocusWire | August 25, 2021

This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More

News / Online

Tripadvisor and Airbnb join Google as local search powerhouses

By Kevin May | August 23, 2021

Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More

Opinion / Technology

As consumers gear up for open banking are we now ready for open traveler?

By Tony Evans - TProfile | August 19, 2021

Open traveler models could spur action in other markets, by encouraging traveles to look at other third party providers offering products such as financial services and payment options. Read More

Opinion / Technology

What destinations can do about Apple's location data overhaul

By Nikolai Scholz - Adara | August 3, 2021

Building a strategy that isn’t solely reliant on IP address is a smart investment in the future, especially for travel organizations that use location data for targeting and information-gathering. Read More

Opinion / Distribution

How airports must adapt to ensure a seamless intermodal journey

By David Gunnarsson - Dohop | August 2, 2021

Seamless intermodal connectivity in Europe, as well as the rest of the world, comes with many challenges, barriers and problems to overcome. Read More

Interview / Online

VIDEO: Road.Travel - Launch pitch at Phocuswright Europe 2021

By PhocusWire | July 14, 2021

Establishing a new industry standard for car travels with curated routes and connecting travel destinations to in-car experiences. Read More

Interview / Technology

VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021

By PhocusWire | July 8, 2021

The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More

Opinion / Online

The new rules for acquisition, experience and loyalty in travel

By Ericka Podesta McCoy - Resonate | July 2, 2021

As brands navigate which consumers are likely to book a quick overnight over versus who’s itching to jump on a plane to cross the country, or even overseas, it will be critical to target messaging based... Read More

Opinion / Online

How to evolve destination marketing for the future of travel

By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021

We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More