Tourist Organization

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News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Technology

VIDEO: Climate change is an inconvenient truth for travel

By PhocusWire | November 22, 2021

This session at The Phocuswright Conference is an uncomfortable listen for any brand or executive who knows they could and should be doing better around sustainability. Read More

Interview / Startups

Hot 25 Startups 2022: Data Duopoly

By PhocusWire | November 15, 2021

Data Duopoly incentivises visitors to explore, and we gather powerful data insights to shape venues' future. Read More

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News / Distribution

Travel industry urged to be more ambitious on sustainability

By Linda Fox | November 11, 2021

A Roadmap to Net Zero report from the WTTC and Accenture says some elements of travel could fully decarbonize before 2030. Read More

From Our Partners / Online

Creators help travel brands connect with customers

By Michelle Bruno | November 11, 2021

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

News / Online

The Phocuswright Conference 2021 - five questions for tourism policy executives

By PhocusWire | November 2, 2021

A panel this year, focusing on tourism policy and government planning, features Isabel Hill (U.S. Department of Commerce), Stacy Ritter (Greater Fort Lauderdale CVB) and Margo Yates... Read More

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News / Online

Is the neoluxury traveler leading industry recovery?

By Linda Fox | October 18, 2021

The neoluxury traveler is demanding an experience throughout the travel process and the trip itself. Read More

From Our Partners / Distribution

Holiday travel is happening: Here's what marketers need to know

By Google | October 6, 2021

While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

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News / Online

The role of data and tech in transforming a destination experience

By Yeoh Siew Hoon - WebInTravel | September 14, 2021

The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

News / Technology

VIDEO: Travel marketing under threat from Big Tech data changes

By PhocusWire | September 7, 2021

Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More

From Our Partners / Online

REPORT: Influencing and activating travelers as travel recovers

By Hollis Thomases - PhocusWire | August 25, 2021

This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More

News / Online

Tripadvisor and Airbnb join Google as local search powerhouses

By Kevin May | August 23, 2021

Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More

Opinion / Technology

As consumers gear up for open banking are we now ready for open traveler?

By Tony Evans - TProfile | August 19, 2021

Open traveler models could spur action in other markets, by encouraging traveles to look at other third party providers offering products such as financial services and payment options. Read More

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