Tour Operator

PhocusWire's in-depth coverage of the tour operator sector, featuring news, analysis, interviews, research and more on the brands in multi-day, single-day and packages, including their strategies, executives and positions in the market.

Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Interview / Online
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
Virtual connections: Building relationships with travelers to generate future demand
Opinion / Online
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
Hotel payment optimization long overdue - and "just in time"
From Our Partners / Technology
Hotel payment optimization long overdue - and "just in time"
By Ixaris | July 31, 2020
As travelers begin to once again pack their bags, it's not only necessary to keep them informed and safe, but also to know more about them and to keep them engaged through relevance and... Read More
How can travel brands keep customers apprised of border regulations and leisure options?
From Our Partners / Online
How can travel brands keep customers apprised of border regulations and leisure options?
By Jennifer Phillips April - Smartvel | July 27, 2020
An increase in travelers is good news for airlines that have been hard hit during the pandemic. As the world reopens, many people are eager for a getaway as a mental reset from months of confinement. Read More
Hospitality and travel companies sign workplace diversity pledge
News / Distribution
Hospitality and travel companies sign workplace diversity pledge
By Linda Fox | July 7, 2020
Fifteen travel and hospitality companies have signed up so far, including Bourne Leisure, Hilton and InterContinental Hotels Group. Read More
VIDEO: New Reality With... Jamie Wong and Erik Blachford of Narrative Fund
News / Startups
VIDEO: New Reality With... Jamie Wong and Erik Blachford of Narrative Fund
By PhocusWire | July 3, 2020
The next guests on the New Reality With... series are Jamie Wong and Erik Blachford, partners at Narrative Fund, a U.S.-based early stage investment fund in consumer technology companies. Read More
InPhocus, episode 15 - Racial diversity should be the challenge we accept and win
News / Online
InPhocus, episode 15 - Racial diversity should be the challenge we accept and win
By PhocusWire | June 26, 2020
We speak to Jamie-Lee Abtar, executive director of U.K.-based BAME Women In Travel, to learn more about the organization and what new steps brands should be considering. Read More
Travel group joins calls for Google and Facebook to help brands through crisis
News / Distribution
Travel group joins calls for Google and Facebook to help brands through crisis
By Linda Fox | June 5, 2020
Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More
Tours and activities brands plot recovery with at-home experiences, crowd-control measures
News / Distribution
Tours and activities brands plot recovery with at-home experiences, crowd-control measures
By Jill Menze | May 27, 2020
In response to the coronavirus crisis, Klook is launching virtual experiences as part of a multi-stage recovery plan, while competitor GetYourGuide is building crowd-control technology. Read More
TUI targeting 30% reduction in costs and staff post-coronavirus, aims to accelerate digitalization
News / Distribution
TUI targeting 30% reduction in costs and staff post-coronavirus, aims to accelerate digitalization
By Linda Fox | May 13, 2020
TUI has slashed costs by 70% but is in talks with destinations such as Greece and Portugal for resumption of summer 2020 trips. Read More
Destination X - Using the new normal to limit visitors and manage overtourism
News / Technology
Destination X - Using the new normal to limit visitors and manage overtourism
By PhocusWire | May 5, 2020
Aside from reduced pollution and car accidents, the crisis brought on by COVID-19 may offer an opportunity to make some much needed (and politically difficult) changes to tourism policies. Read More
Diving trips platform Zublu adds $1M in seed funding
News / Startups
Diving trips platform Zublu adds $1M in seed funding
By Linda Fox | April 29, 2020
The round was led by Wavemaker Partners, with Mana Impact, She1k and angel investors also participating. Read More
getyourguide-coronavirus-strategy
News / Distribution
Behind GetYourGuide's strategy of zero bookings and zero layoffs
By Mitra Sorrells | April 29, 2020
The Berlin-based tours and activities brand has implemented voluntary reductions in hours and pay for more than half of its employees to cut expenses at a time when it expects no new revenue. Read More
Specialist tours operators reveal impact of coronavirus on revenue and operations
News / Distribution
Specialist tours operators reveal impact of coronavirus on revenue and operations
By Linda Fox | April 27, 2020
A WeTravel survey gauges business sentiment from multi- and single-day tour operators. Read More
The coronavirus-triggered changes coming to travel payments
Opinion / Online
The coronavirus-triggered changes coming to travel payments
By Bob Kaufman - ConnexPay  | April 27, 2020
There are numerous issues in travel payments that must be addressed to not only to restore consumers’ confidence and trust, but also to reduce risk and improve efficiencies for travel agencies, tour... Read More
More 
The Phocuswright Conference 2026
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel
Register Now