Tour Operator

PhocusWire's in-depth coverage of the tour operator sector, featuring news, analysis, interviews, research and more on the brands in multi-day, single-day and packages, including their strategies, executives and positions in the market.

Interview / Startups

Hot 25 Startups 2022: Data Duopoly

By PhocusWire | November 15, 2021

Data Duopoly incentivises visitors to explore, and we gather powerful data insights to shape venues' future. Read More

Interview / Startups

Hot 25 Startups 2022: Local Purse

By PhocusWire | November 15, 2021

Local Purse is an award-winning web platform which supports travel guides, local artisans and cultural vendors by using live video shopping technology to host travelers around the world virtually. Read More

Interview / Startups

Hot 25 Startups 2022: Vacayou

By PhocusWire | November 15, 2021

Vacayou is building the most comprehensive content and booking platform exclusively for wellness and active travel. Read More

News / Distribution

Travel industry urged to be more ambitious on sustainability

By Linda Fox | November 11, 2021

A Roadmap to Net Zero report from the WTTC and Accenture says some elements of travel could fully decarbonize before 2030. Read More

News / Online

Eco-friendly options and cost hit sustainable travel behavior

By Linda Fox | November 1, 2021

A report coinciding with the COP26 Summit found consumers often can't find or didn't realize sustainable travel options are available. Read More

From Our Partners / Technology

REPORT: Harness the power of the latest cache technology

By PhocusWire | November 1, 2021

There is pressure on the systems that work to ensure buyers and sellers are able to complete their shopping and booking experience efficiently and accurately. It's time for a new form of cache. Read More

News / Online

Viator tests new commission rate, raising skepticism with operators

By Jill Menze | October 22, 2021

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

Opinion / Distribution

Airbnb’s limited foray into experiences helps everyone else

By Yiannis Maglaras - Ticknovate | October 6, 2021

Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More

From Our Partners / Distribution

Holiday travel is happening: Here's what marketers need to know

By Google | October 6, 2021

While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More

News / Online

The Phocuswright Conference 2021 - a program for a new era

By PhocusWire | October 1, 2021

Now is travel’s renaissance as it wakens to greater energy and bright possibilities – a time to engage with colleagues, customers and partners with fresh perspective. Read More

News / Technology

VIDEO: Using travel payments to gain loyalty and increase conversions

By PhocusWire | October 1, 2021

Refunds and chargebacks have exploded during the pandemic, causing cash flow challenges for online travel intermediaries. Read More

News / Online

Trip.com Group takes advantage of domestic travel return

By Kevin May | September 24, 2021

Executive chairman James Liang says the Chinese domestic travel market has been encouraging for the company and it sees great potential in international markets. Read More

News / Online

Google launches sustainability initiatives, confirms "Things to Do" changes

By Mitra Sorrells | September 22, 2021

Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More

From Our Partners / Online

Building loyalty into your travel brand

By Marisa Garcia | September 22, 2021

As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

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