Tour Operator

PhocusWire's in-depth coverage of the tour operator sector, featuring news, analysis, interviews, research and more on the brands in multi-day, single-day and packages, including their strategies, executives and positions in the market.

News / Online

Eco-friendly options and cost hit sustainable travel behavior

By Linda Fox | November 1, 2021

A report coinciding with the COP26 Summit found consumers often can't find or didn't realize sustainable travel options are available. Read More

From Our Partners / Technology

REPORT: Harness the power of the latest cache technology

By PhocusWire | November 1, 2021

There is pressure on the systems that work to ensure buyers and sellers are able to complete their shopping and booking experience efficiently and accurately. It's time for a new form of cache. Read More

News / Online

Viator tests new commission rate, raising skepticism with operators

By Jill Menze | October 22, 2021

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

Opinion / Distribution

Airbnb’s limited foray into experiences helps everyone else

By Yiannis Maglaras - Ticknovate | October 6, 2021

Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More

From Our Partners / Distribution

Holiday travel is happening: Here's what marketers need to know

By Google | October 6, 2021

While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More

News / Online

The Phocuswright Conference 2021 - a program for a new era

By PhocusWire | October 1, 2021

Now is travel’s renaissance as it wakens to greater energy and bright possibilities – a time to engage with colleagues, customers and partners with fresh perspective. Read More

News / Technology

VIDEO: Using travel payments to gain loyalty and increase conversions

By PhocusWire | October 1, 2021

Refunds and chargebacks have exploded during the pandemic, causing cash flow challenges for online travel intermediaries. Read More

News / Online

Trip.com Group takes advantage of domestic travel return

By Kevin May | September 24, 2021

Executive chairman James Liang says the Chinese domestic travel market has been encouraging for the company and it sees great potential in international markets. Read More

News / Online

Google launches sustainability initiatives, confirms "Things to Do" changes

By Mitra Sorrells | September 22, 2021

Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More

From Our Partners / Online

Building loyalty into your travel brand

By Marisa Garcia | September 22, 2021

As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More

News / Technology

Travel innovation "faceoff" brands unveiled for Business Travel Show

By PhocusWire | September 13, 2021

The companies will present their services in series of head-to-head battles at the in person event, which takes place later this month. Read More

News / Distribution

GetYourGuide gets help from Expedia, Amazon widens virtual tours

By Kevin May | September 13, 2021

The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More

News / Online

Key developments in the Russia online travel market

By Phocuswright Research | September 13, 2021

Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More

Opinion / Online

Tackling unconscious bias in travel marketing

By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021

We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More

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