Thought Leadership

Opinion / Technology

A new era of personalization - for both travelers and suppliers

By Benoit Jolin - Expedia Group | January 29, 2019

The travel industry is entering an age of both traveler and supplier personalization - leveraging high-tech to deliver high-touch experiences. Read More

Opinion / Distribution

Airline distribution in 2030, part 2: Four scenarios for the future

By Mario Gavira | January 25, 2019

Who wins - the tech giants, existing intermediaries, airlines, lawmakers or something else? Four possible patterns are analyzed here in part two. Read More

Opinion / Distribution

Are hotels on the verge of a parity nightmare?

By Lily McIlwain - Triptease | January 24, 2019

Booking.com has rolled out its Booking.Basic feature to European hotel listings, which could spell a serious parity problem for hoteliers. Read More

News / Startups

When it comes to guest personalization, price is only one piece of the puzzle

By Valerie Castillo - TrustYou | January 23, 2019

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers. Read More

Opinion / Technology

What's next for intent data in the travel industry?

By John Ardis - Conversant | January 21, 2019

As the booking process has been simplified and personalized, the travel industry hasn't been nearly as fast to harness technology for people-based marketing. Read More

Opinion / Distribution

Airline distribution in 2030, part 1: Gravitating towards airlines, intermediaries or tech giants?

By Mario Gavira | January 17, 2019

Airline distribution is an evolving beast - but in the first of this two-part series we outline why developments over the next decade could trigger the most fundamental changes in its history. Read More

Opinion / Technology

3 reasons why most consumer data advice doesn’t work for travel brands

By Carolyn Corda - Adara | January 11, 2019

Travel marketing is a fundamentally different discipline to other forms of marketing, with consumers behaving and spending in ways that no other industry can replicate. Read More

Opinion / Distribution

Myths about being the "Amazon Of Travel" (and other retail challenges)

By Kieron Branagan - OpenJaw Technologies | January 10, 2019

I have found that there are a set of common themes and common challenges that come through during conversations with airlines. Read More

Opinion / Technology

The impact on travel brands when Apple updates a critical system tool

By Nigel Arthur - Urban Airship | January 4, 2019

Many travel brands have become dependent on mobile apps to engage with customers and, increasingly, take bookings. Read More

Opinion / Distribution

11 uncomfortable truths about hotel revenue management

By Vivek Bhogaraju - Expedia Group | January 3, 2019

Hotel revenue management (RM) is not new and has been around for 30+ years, yet only 3% of hotels globally use revenue management technology today. Read More

Opinion / Distribution

Fallacies and travel: Making sense out of 2018

By Simone Puorto | December 28, 2018

A look at the four most important trends of the year worth saluting. Read More

Opinion / Technology

In a world and industry ruled by technology, the important conversation is diversity in perspectives

By Siew Hoon Yeoh - Web in Travel | December 24, 2018

My first encounter with the author Ursula K Le Guin was through The Left Hand Of Darkness, which I read as a girl growing up in Penang, Malaysia. Read More

Opinion / Online

Digital actions for every travel company in 2019

By Jon Reay - RewriteDigital | December 21, 2018

Digital will continue to transform travel in 2019. You may still be selling holidays, flights or accommodation but the way you do so has significantly shifted and will keep doing so. Read More

Opinion / Technology

Momentum and the vacation rental tech startup scene

By Vanessa de Souza Lage - Rentals United | December 20, 2018

The vacation and short-term rental industry is an exciting place for startups right now. There’s been plenty of investment flowing in, with lots of growth, which has created momentum. Read More

Opinion / Technology

How travel brands can turn short‐term immediacy into long‐term loyalty

By Chuck Christianson - Connexions Loyalty | December 19, 2018

Friction in travel is unavoidable. Here's how brands can use technology to turn adverse customer experiences into positive brand relationships. Read More

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