Thought Leadership

Coronavirus and economic uncertainty: Technology strategies hoteliers should evaluate to weather the storm
Opinion / Technology
Coronavirus and economic uncertainty: Technology strategies hoteliers should evaluate to weather the storm
By Matt Melymuka and Andrew Bartusiak - PeakSpan Capital | March 16, 2020
As operational budgets come under increasing scrutiny and hoteliers are forced to cut spending in various areas, forward-thinking organizations should consider increasing investment in strategic... Read More
Will the coronavirus outbreak force hotels to adapt to new technologies quicker?
Opinion / Technology
Will the coronavirus outbreak force hotels to adapt to new technologies quicker?
By Gregor Amon - Hotel Data Cloud | March 13, 2020
When it comes to hotels, you can bet that hotel owners and managers are reeling, trying to come up with a plan to address coronavirus, but more importantly, to have strategies to recoup their losses... Read More
Protecting the business traveler at home and abroad during coronavirus
Opinion / Online
Protecting the business traveler at home and abroad during coronavirus
By Leslie Kurkjian Crowe - TripActions | March 10, 2020
What can businesses do to provide sufficient health, safety and security for those employees that are traveling? Read More
The key to innovation in APAC's travel startup scene? Empowering female founders
Opinion / Startups
The key to innovation in APAC's travel startup scene? Empowering female founders
By Stephanie Strunk - Amadeus Ventures | March 5, 2020
For all the achievements of startups in Asia, female leaders remain underrepresented in the region. Read More
COVID-19 and the global hotel industry: A roadmap to recovery, part 2
Opinion / Distribution
COVID-19 and the global hotel industry: A roadmap to recovery, part 2
By Yuki Hu, Eva Liu & George Yu - IDeaS | March 4, 2020
Although hotels can’t press the “restart” button on 2020, they can launch into “repair” mode now, despite being forced to a standstill by the big pause button that is COVID-19. Read More
As travel giants circle, understanding the economics in tours and activities is vital
Opinion / Distribution
As travel giants circle, understanding the economics in tours and activities is vital
By Olan O'Sullivan - TrekkSoft | March 3, 2020
In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
Opinion / Distribution
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
By Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020
Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More
A realist’s take on travel advertising in 2020
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
aviasales-op-ed-loyalty
Opinion / Online
It’s time to skip loyalty and start chasing retention in travel
By Max Kraynov - Aviasales | February 21, 2020
Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking. Read More
How a travel club can better connect brands to their users
Opinion / Online
How a travel club can better connect brands to their users
By Mike Putman - Custom Travel Solutions | February 19, 2020
In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand. Read More
Loyalty goes the extra mile in travel
Opinion / Online
Loyalty goes the extra mile in travel
By Dana Rosenberg - Mastercard | February 18, 2020
Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust. Read More
Will the travel industry adopt white box AI?
Opinion / Technology
Will the travel industry adopt white box AI?
By Norm Rose - Phocuswright | February 17, 2020
In the travel industry, we traditionally have a different term for a "black box," but in the context of AI, a black box output implies that it may be challenging for the target audience to understand... Read More
Where are the new openings for startups in the travel industry?
Opinion / Startups
Where are the new openings for startups in the travel industry?
By Suzanna Chiu - Amadeus Ventures | February 17, 2020
There are three key areas where there are still plenty of opportunities for companies to bring some innovation to the industry and travelers. Read More
How Google Flights is shaking up the travel Industry
Opinion / Online
How Google Flights is shaking up the travel Industry
By Mario Gavira | February 12, 2020
Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant to other Big Tech moves in recent decades, it is sending shockwaves across... Read More
What are the building blocks of direct sales for hotels?
Opinion / Distribution
What are the building blocks of direct sales for hotels?
By Pablo Delgado - Mirai | February 11, 2020
Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More
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