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The Phocuswright Conference 2025 - speakers and program
News / Technology
The Phocuswright Conference 2025 - speakers and program
By PhocusWire | September 11, 2025
The Phocuswright Conference 2025 takes place in San Diego November 18-20 at the Manchester Grand Hyatt. Read More
Startup Stage: StayNow wants to simplify trip planning
Interview / Startups
Startup Stage: StayNow wants to simplify trip planning
By Abby Crotty | September 8, 2025
StayNow uses AI to help simplify the trip planning process for travelers. Read More
OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B
News / Online
OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B
By Linda Fox | September 8, 2025
OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
News / Distribution
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
By Morgan Hines | August 28, 2025
Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More
Freedom, flexibility and transparency: What Gen Z travelers really want and need
News / Online
Freedom, flexibility and transparency: What Gen Z travelers really want and need
By Abby Crotty | August 13, 2025
Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More
TourRadar unveils $1M fund to reward travelers and creators for content
News / Online
TourRadar unveils $1M fund to reward travelers and creators for content
By Linda Fox | August 6, 2025
The RISE fund follows the launch of TourRadar Moments, an in-app feature that enables trips to be booked from content uploaded by travelers and creators. Read More
Travel executives on the rise of ‘interest media’
News / Online
Travel executives on the rise of ‘interest media’
By Morgan Hines | July 31, 2025
Industry experts agree social media is only getting stronger and more relevant, particularly in this new era of "interest media," a new term coined by Gary Vaynerchuk. Read More
How social media and AI can work together for travel discovery
News / Technology
How social media and AI can work together for travel discovery
By Morgan Hines | July 11, 2025
At Phocuswright Europe, Judith Eyck of HolidayPirates and Adrian Villabruna of Videreo discussed how social media and AI may work together during the travel planning process. Read More
Why AI travel scenarios miss the $3T opportunity
Opinion / Technology
Why AI travel scenarios miss the $3T opportunity
By Robert Matsuoka | May 30, 2025
Former TripAdvisor exec Robert Matsuoka evaluates where AI misses the mark in travel—and where the actual disruption will come from. Read More
Startup Stage: TripPromoter uses AI to help creators make their travel content bookable
Interview / Startups
Startup Stage: TripPromoter uses AI to help creators make their travel content bookable
By Morgan Hines | May 28, 2025
TripPromoter aims to "bridge the gap" for content creators hoping to sell their travel itineraries with artificial intelligence-powered technology. Read More
Airbnb adds catering, massages, personal training and more in new 'Services' business
News / Technology
Airbnb adds catering, massages, personal training and more in new 'Services' business
By Morgan Hines | May 13, 2025
The refreshed and new Airbnb categories come after the company said in February that it would spend up to $250 million on new lines of business in 2025. Read More
Hostelworld builds on social strategy to connect travelers
News / Technology
Hostelworld builds on social strategy to connect travelers
By Abby Crotty | May 1, 2025
Hostelworld's "global trip plan marketplace" will encourage travelers to download the app and build a proprietary data set for its AI models. Read More
Does Reddit have a serious role to play in trip planning?
News / Online
Does Reddit have a serious role to play in trip planning?
By Matthew Parsons | January 23, 2025
Reddit's r/travel community boasts 12-million members and screen views grew nearly 33% in the past year, making the platform an increasingly important consideration for travel planners.    Read More
With U.S. TikTok ban looming, how could travel brands be impacted?
News / Online
With U.S. TikTok ban looming, how could travel brands be impacted?
By Morgan Hines | January 16, 2025
Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More
Report: From bucket list to booking — How TikTok is shaping travel decisions today
From Our Partners / Online
Report: From bucket list to booking — How TikTok is shaping travel decisions today
By Martin Cowen and Madeline List | November 6, 2024
TikTok is at the forefront of e-commerce and can offer a route to market for travel brands looking to raise awareness and foster evangelism, backed by strong conversion rates. Read More
The Phocuswright Conference 2026