Social Networking


tripadvisor plots social network
TripAdvisor plots social network, goes all-in on personalization
By Jill Menze | September 18, 2018
TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More
News | Online
WeChat marketing for travel
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
News | Online
digital marketing part 2 social media
Modern travel marketing, part 2: Social media
By Jill Menze | June 11, 2018
For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More
News | Technology
Life House hotel funding $40M
Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs
By Mitra Sorrells | May 22, 2018
A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform.    Read More
News | Startups
It sucks to launch a travel startup (but you still should)
It sucks to launch a travel startup (but you still should)
By Jenny Silber - VoyagerHQ | December 4, 2017
Starting a company in the travel industry is hard. 96% of travel companies fail in the first 5 years (as opposed to the 88% cross-industry standard). Read More
News | Startups
Influencer engagement: how travel brands can do it right
Influencer engagement: how travel brands can do it right
By Viewpoints | June 2, 2014
"Influencer engagement", the new media evolution of the celebrity endorsement, has been a hot topic for a while now, and understandably so. The idea of having consumer influencers tout your brand o Read More
News | Online
How not to use social media for your travel brand after a terrorist attack
How not to use social media for your travel brand after a terrorist attack
By Nick Vivion | April 17, 2013
The tragedy in Boston has left many speechless, queasy and simply out-of-sorts with their place in the world - including some on social media. Read More
News | Online
Americans as a whole are taking vacations from Facebook
Americans as a whole are taking vacations from Facebook
By Sean O'Neil | February 5, 2013
An authoritative survey finds that Americans are taking breaks from it, and young people are spending less time on the site. Read More
News | Online
JetZet adds a layer of social networking to itinerary management
JetZet adds a layer of social networking to itinerary management
By Sean O'Neil | January 30, 2013
JetZet allows frequent travelers to organize, socialize, and stay updated on a single platform. Read More
News | Online
Facebook: 9 fresh examples of how travel marketers can unlock success
Facebook: 9 fresh examples of how travel marketers can unlock success
By Sean O'Neil | January 29, 2013
Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing. Read More
News | Online
Woohoo: Whawhee brings together those with similar passions in the real world
Woohoo: Whawhee brings together those with similar passions in the real world
By Nick Vivion | January 2, 2013
Whawhee has perhaps one of the more creatively named startups, evoking a bit of Web 2.0 cuteness and that ephemeral rush of new experiences and connections promised by the new service. Read More
News | Online
Facebook remains walled off from web-wide privacy controls
Facebook remains walled off from web-wide privacy controls
By Nick Vivion | November 28, 2012
The industry response to mounting privacy concerns surrounding online advertising, cookies and personal behavior has been self-regulation - but what happens when the number 1 purveyor of display ads on... Read More
News | Online
Socializing hotels becomes call-to-arms for LobbyFriend
Socializing hotels becomes call-to-arms for LobbyFriend
By Nick Vivion | November 21, 2012
A new startup called LobbyFriend is aiming to make a spontaneous social atmosphere de facto for hotels around the world through a hotel-specific "temporary social network." Read More
News | Online
3BaysOver connects travel industry with dedicated professional network
3BaysOver connects travel industry with dedicated professional network
By Nick Vivion | September 4, 2012
3BaysOver aims to unify the travel industry by reducing complexity, increasing connections and nurturing relationships through an online platform dedicated to the travel trade. Read More
News | Online
Gen Y versus corporate travel policy - stalemate in an online travel world
Gen Y versus corporate travel policy - stalemate in an online travel world
By Linda Fox | June 1, 2012
Gen Y workers are by definition online, mobile and demanding. So, what’s the problem – a dynamic, flexible and tech savvy workforce has got to be a good thing, hasn’t it? Read More
News | Online