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How technology and some smart thinking can help with the safety of travellers

By Viewpoints | April 20, 2012

With 2012 seemingly quieter for the industry in terms of major travel shocks around the world, it would be easy to forget about a part of the ecosystem that travellers find important. Read More

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How airlines use Twitter - March 2012 [INFOGRAPHIC]

By Kevin May | April 19, 2012

US airline Delta saw the number of tweets mentioning it increase by almost a third in March, compared to the previous month, meaning it was the most talked about airline on Twitte Read More

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The future of search marketing for the travel industry

By Viewpoints | April 18, 2012

Anyone who runs an online travel business will already be well aware of the frenetic pace of change in the world of search marketing. Read More

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Air New Zealand claims airline first on social share rewards

By Linda Fox | April 17, 2012

Air New Zealand is the latest travel company to try its luck with a share and earn scheme Read More

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Women and travel technology - an Asian perspective

By Siew Hoon Yeoh | April 17, 2012

In planning and curating the programme for the first WITX-Women In Travel in Bangkok on April 27, I have personally learned a lot. Read More

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American Airlines sues blogging ex-employee and alleged moles

By Dennis Schaal | April 16, 2012

This isn't exactly of CIA-KGB proportions, but American Airlines has sued an ex-employee who publishes The Sky Steward blog and unidentified current airline employees who allegedly are conspiring with... Read More

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Virgin Atlantic plane makes emergency landing, airline quiet on Twitter, follow on web instead

By Kevin May | April 16, 2012

A Virgin Atlantic plane bound for Orlando from the UK had to make an emergency landing today after reports of smoke in the cabin. Read More

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CityJet takes QR codes to the skies with competition to promote network

By Linda Fox | April 13, 2012

European carrier CityJet is rewarding shares via social media in addition to actual competition winners in its European Challenge Competition based on Quick Response (QR) codes Read More

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Top three hotel marketing myths (and the truth behind them)

By Viewpoints | April 13, 2012

Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack. Read More

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Hotels on Facebook - time to understand the difference between Likes and real Fans

By Viewpoints | April 12, 2012

Back at the end of 2009, when social media really started getting attention in the travel industry, "getting fans" on Facebook was all the rage. Read More

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TripAdvisor unveils next phase of Facebook tie-in, friends of friends included in reviews

By Kevin May | April 11, 2012

Another step away from solely crowd-sourced reviews towards social circle-led content on TripAdvisor following a significant update to its Trip Friends service. Read More

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QR codes take to the slopes, is it just a ski thing?

By Linda Fox | April 11, 2012

On a family ski holiday last week I spotted what seemed like a simple and quirky marketing idea using Quick Response (QR) codes on skis and snowboards Read More

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Delta wins out in Twitter response times analysis

By Linda Fox | April 11, 2012

Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations Read More

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Does a good digital strategy ensure profits for hoteliers?

By Glenn Gruber | April 10, 2012

That's what the latest Digital IQ Index report from L2 Think Tank says when it reviewed the "digital competence" of 52 of the world's leading hotel brands. Read More

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Innovative ways airlines are using the new Facebook Timeline

By Viewpoints | April 9, 2012

We recently talked about the Eight steps to driving results for travel brands from the new Facebook Timeline, highlighting some key aspects of the new layout for brands. Read More

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