Social Media

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CityJet takes QR codes to the skies with competition to promote network

By Linda Fox | April 13, 2012

European carrier CityJet is rewarding shares via social media in addition to actual competition winners in its European Challenge Competition based on Quick Response (QR) codes Read More

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Top three hotel marketing myths (and the truth behind them)

By Viewpoints | April 13, 2012

Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack. Read More

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Hotels on Facebook - time to understand the difference between Likes and real Fans

By Viewpoints | April 12, 2012

Back at the end of 2009, when social media really started getting attention in the travel industry, "getting fans" on Facebook was all the rage. Read More

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TripAdvisor unveils next phase of Facebook tie-in, friends of friends included in reviews

By Kevin May | April 11, 2012

Another step away from solely crowd-sourced reviews towards social circle-led content on TripAdvisor following a significant update to its Trip Friends service. Read More

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QR codes take to the slopes, is it just a ski thing?

By Linda Fox | April 11, 2012

On a family ski holiday last week I spotted what seemed like a simple and quirky marketing idea using Quick Response (QR) codes on skis and snowboards Read More

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Delta wins out in Twitter response times analysis

By Linda Fox | April 11, 2012

Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations Read More

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Does a good digital strategy ensure profits for hoteliers?

By Glenn Gruber | April 10, 2012

That's what the latest Digital IQ Index report from L2 Think Tank says when it reviewed the "digital competence" of 52 of the world's leading hotel brands. Read More

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Innovative ways airlines are using the new Facebook Timeline

By Viewpoints | April 9, 2012

We recently talked about the Eight steps to driving results for travel brands from the new Facebook Timeline, highlighting some key aspects of the new layout for brands. Read More

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Is a social networking bill of rights needed for travelers? [INFOGRAPHIC]

By Dennis Schaal | April 6, 2012

There are reports that some employers are asking job applicants for their social networking passwords or to friend the head of human resources so the company can take a closer look at the applicants'... Read More

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Gen-Y on Facebook, travel and hospitality a big employer [INFOGRAPHIC]

By Kevin May | April 6, 2012

One of the wonders of Facebook is the ability to tap into the sheer quantity - and quality - of data that people are happy to share, meaning it's a gold mine of information for marketers. Read More

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Why the future of online hotel marketing is cloud-based utility computing

By Viewpoints | April 6, 2012

Technology advances incredibly fast, not least in an industry such as travel which has seen incredible levels of disruption across so many disciplines. Read More

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A wrench in social graph? Expedia Facebook app delivers check-ins to fool your friends

By Dennis Schaal | April 4, 2012

Expedia's check-in app for Facebook is designed to fool your friends, deliver bragging rights and produce bookings for the online travel agency. Read More

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Unravelling some of the complexities in online travel

By Viewpoints | April 4, 2012

Not sure what this says about me, but one morning last weekend I woke up early thinking about complexity. Read More

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EyeHotel - a reality TV concept to explain Privacy-as-a-Currency in travel

By Viewpoints | April 3, 2012

Across all industries - especially travel - the volume and context of data generated by users is apparently the key to future business models. Read More

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What happens in a minute on the web? [INFOGRAPHIC]

By Kevin May | April 3, 2012

Just how much activity takes place on the internet these days, whether it's social media, number of new mobile users, new viruses or the number of apps downloaded? Read More

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