Social Media

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Naked truth about online hotel reviews [INFOGRAPHIC]

By Kevin May | July 12, 2012

How many user reviews does the average hotel have against its name these days? Are women or men most likely to lead a positive review? Read More

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CarTrawler packages up tech into Facebook app

By Linda Fox | July 11, 2012

CarTrawler is opening up social media retailing for travel companies via a Facebook application based on its open source technology Read More

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Utrip wants to resurrect the online trip planning experience

By Kevin May | July 9, 2012

Trip planners were all the rage a few years ago, with many a travel startup pitching session or innovation showcase seeing at least one newbie playing its hand. Read More

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Twitter is dead easy - maybe just buy followers

By Viewpoints | July 5, 2012

Online marketing has become increasingly complex over the past few years, and there have been countless posts about how to market yourself, your brand, your site or your product on social media. Read More

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Aurora takes 25% stake in Russian travel social network

By Linda Fox | July 5, 2012

Russian venture capital firm Aurora has invested an undisclosed amount to acquire a stake in travel social network xLander Read More

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Qatar Airways takes globetrotting route with Tweet a Meet campaign

By Linda Fox | July 4, 2012

Maybe it's a summertime thing or, maybe it's more to do with travel and tourism companies feeling more comfortable with social media but recent weeks have seen a number of quirky Facebook and Twitter... Read More

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Holland clones @sweden project with weekly citizen Twitter showcase

By Kevin May | July 4, 2012

"Do we live in windmills? Do we walk on wooden shoes? Is the whole country covered with fields of tulips and do we smoke a lot of weed?" - the Dutch want to dispel or confirm some myths for wannabe... Read More

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Psychology behind why people leave travel reviews and what you can do about it

By Viewpoints | July 3, 2012

Whatever product or service you’re selling; online customer reviews have real bottom-line benefit – increasing conversion, lowering return rates and boosting SEO efforts. Read More

Impact of social media on the travel industry [INFOGRAPHIC]

By Kevin May | July 2, 2012

Yes, we've all seen infographics telling us how social media is doing this and that to the travel industry. But sometimes a few nuggets of information are new and stand out. Read More

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Taking the travel ecosystem into the design of websites

By Viewpoints | July 2, 2012

Lots of talk recently around how consumers are ploughing through various stages of the search, shopping and experiencing of travel products. Read More

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conTgo goes forth with app for corporates encompassing SoLoMo

By Linda Fox | July 2, 2012

The corporate travel world has been striving recently to make tools for the road traveller more like what they're used to using in the leisure world Read More

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The online travel ecosystem [INFOGRAPHIC]

By Kevin May | June 29, 2012

Refreshingly unbiased look at what the online travel ecosystem looks like in 2012, taking into account such areas as the planning, booking and reviewing of trips. Read More

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Hang on a minute - Is social media destroying tourism?

By Troy Thompson | June 28, 2012

We were just outside of Milan. Spending an enchanting evening in our small villa. Read More

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How to use negative feedback about travel to create positive influence

By Viewpoints | June 27, 2012

Nobody really likes receiving negative feedback. It stings, and as a hotel owner or manager, you immediately start kicking yourself for the missed opportunity when a guest leaves negative feedback about... Read More

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Hotel prepares social media response after campaign backlash

By Linda Fox | June 26, 2012

London's Hoxton Hotel has created a bit of a social media storm this morning after unleashing its 500 room sale which was sold out in a minute Read More

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