Social Media

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Maldives twitter campaign turns sour as human rights protesters air discontent

By Linda Fox | July 18, 2012

Another 'what were they thinking?' moment on Twitter this week with the Maldives Tourism Board's campaign taking a spectacular dive since its launch six days ago Read More

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Go to the travel consumer, do not expect them to come to you

By Viewpoints | July 17, 2012

If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority. Read More

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Three ways hotels can drive revenue keeping a close eye on social media data

By Josiah Mackenzie | July 17, 2012

One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth. Read More

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Destinations failing to make most of technology to attract and engage visitors

By Kevin May | July 17, 2012

Destinations - and those charged with promoting cities or countries - do not understand how to exploit the vast array of technology and techniques to attract visitors. Read More

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One of the more bizarre social media deals: A tour operator and a milk brand

By Kevin May | July 16, 2012

European tour operating giant Thomas Cook has inked one of the more leftfield partnerships to have emerged in recent years: a deal to co-promote products with a milk supplier! Read More

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Grading the CheapOair US travel trends campaign [INFOGRAPHIC]

By Sean O'Neil | July 13, 2012

Digital travel companies have been churning out the infographics lately. Exhibit A: US-based booking engine CheapOair which recently released an infographic that sums up consumer travel statistics for... Read More

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Airlines with the most followers on Twitter and why it matters

By Viewpoints | July 13, 2012

Twitter is now a key channel for airlines to communicate with their customers Read More

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Naked truth about online hotel reviews [INFOGRAPHIC]

By Kevin May | July 12, 2012

How many user reviews does the average hotel have against its name these days? Are women or men most likely to lead a positive review? Read More

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CarTrawler packages up tech into Facebook app

By Linda Fox | July 11, 2012

CarTrawler is opening up social media retailing for travel companies via a Facebook application based on its open source technology Read More

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Utrip wants to resurrect the online trip planning experience

By Kevin May | July 9, 2012

Trip planners were all the rage a few years ago, with many a travel startup pitching session or innovation showcase seeing at least one newbie playing its hand. Read More

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Twitter is dead easy - maybe just buy followers

By Viewpoints | July 5, 2012

Online marketing has become increasingly complex over the past few years, and there have been countless posts about how to market yourself, your brand, your site or your product on social media. Read More

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Aurora takes 25% stake in Russian travel social network

By Linda Fox | July 5, 2012

Russian venture capital firm Aurora has invested an undisclosed amount to acquire a stake in travel social network xLander Read More

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Qatar Airways takes globetrotting route with Tweet a Meet campaign

By Linda Fox | July 4, 2012

Maybe it's a summertime thing or, maybe it's more to do with travel and tourism companies feeling more comfortable with social media but recent weeks have seen a number of quirky Facebook and Twitter... Read More

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Holland clones @sweden project with weekly citizen Twitter showcase

By Kevin May | July 4, 2012

"Do we live in windmills? Do we walk on wooden shoes? Is the whole country covered with fields of tulips and do we smoke a lot of weed?" - the Dutch want to dispel or confirm some myths for wannabe... Read More

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Psychology behind why people leave travel reviews and what you can do about it

By Viewpoints | July 3, 2012

Whatever product or service you’re selling; online customer reviews have real bottom-line benefit – increasing conversion, lowering return rates and boosting SEO efforts. Read More

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