Social Media

News / Online

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere

By Kevin May | October 22, 2012

Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible. Read More

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Lowcostholidays scores a social media coup, while Thomas Cook scrambles to respond

By Sean O'Neil | October 17, 2012

Going viral on the Internet today is an amusing story in which Lowcostholidays stuck a little dagger in Thomas Cook UK and earned a lot of goodwill. Read More

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Airports plan social media spending boost [INFOGRAPHIC]

By Linda Fox | October 17, 2012

Following on from its studies into airlines' social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel Read More

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Is this how Facebook fan pages work - beg then hurl abuse to get likes?

By Kevin May | October 15, 2012

Twitter and the comment sections of websites are well known for their so-called trolls - a not-so-cute term for those that use a public forum to attack or berate individuals or organisations. Read More

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What is Facebook at one billion users? It is more relevant to travel than ever [INFOGRAPHIC]

By Kevin May | October 10, 2012

Put aside the ROI of advertising on it and questions over how to perfect a social media strategy, Facebook at one billion users is an absolute beast of a platform when it comes to the numbers. Read More

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With help from BuzzFeed, Expedia gay marriage video goes (officially) viral

By Kevin May | October 10, 2012

What constitutes a successful social media campaign? Indeed, when is something that PRs and marketing types claim is "viral" ACTUALLY viral? Read More

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Privacy protection and data use still big concerns in social seating game [INFOGRAPHIC]

By Linda Fox | October 8, 2012

Social seating start-up SeatID ran a survey in August and September on travellers' attitudes to finding a buddy to sit next to while you fly Read More

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Cuddly interactive puppet to help KLM with difficult topics

By Linda Fox | October 5, 2012

The airline that bought us Meet and Seat is now hoping to engage its community with a cute character called Flynt. Read More

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Stop talking and now do something about it - SoLoMo is a commercial win-win-win for travel

By Viewpoints | October 5, 2012

The impact of SoLoMo (SOcial, LOcal, MObile) on hotel marketing - many points can be extended to apply to the entire leisure travel technology community and planning process. Read More

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Turning social media reaction into booking action for travel brands [INFOGRAPHIC]

By Kevin May | October 4, 2012

We know the basics - social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products. Read More

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Turns out, social media is a pain in the ass for destinations

By Troy Thompson | October 3, 2012

Okay, maybe not a total pain in the ass - perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends - where do we go from here? Read More

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What do airlines really know about using social media in 2012?

By Nick Vivion | October 2, 2012

Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012. Read More

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Sorry everyone – online travel planning still looks like it is broken

By Viewpoints | September 28, 2012

I’m finally getting a chance to get away for a while after a big year at work. Read More

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Can a road-tripper make his way around the US on $11-a-day using social media sites?

By Viewpoints | September 25, 2012

If the internet made the world into a community, social media is making it into a family. Complete strangers can catch a ride, bum a bed, and meet up for dinner. Read More

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Business travellers love apps for maps and social media but shun the specialised travel stuff

By Kevin May | September 25, 2012

Business travellers appear to be using mobile applications for pretty much the same as their jetsetting leisure counterparts rather than the vast array of tools their employers would perhaps like. Read More

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