Social Media

News / Online

Cuddly interactive puppet to help KLM with difficult topics

By Linda Fox | October 5, 2012

The airline that bought us Meet and Seat is now hoping to engage its community with a cute character called Flynt. Read More

News / Online

Stop talking and now do something about it - SoLoMo is a commercial win-win-win for travel

By Viewpoints | October 5, 2012

The impact of SoLoMo (SOcial, LOcal, MObile) on hotel marketing - many points can be extended to apply to the entire leisure travel technology community and planning process. Read More

News / Online

Turning social media reaction into booking action for travel brands [INFOGRAPHIC]

By Kevin May | October 4, 2012

We know the basics - social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products. Read More

News / Online

Turns out, social media is a pain in the ass for destinations

By Troy Thompson | October 3, 2012

Okay, maybe not a total pain in the ass - perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends - where do we go from here? Read More

News / Online

What do airlines really know about using social media in 2012?

By Nick Vivion | October 2, 2012

Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012. Read More

News / Online

Sorry everyone – online travel planning still looks like it is broken

By Viewpoints | September 28, 2012

I’m finally getting a chance to get away for a while after a big year at work. Read More

News / Online

Can a road-tripper make his way around the US on $11-a-day using social media sites?

By Viewpoints | September 25, 2012

If the internet made the world into a community, social media is making it into a family. Complete strangers can catch a ride, bum a bed, and meet up for dinner. Read More

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Business travellers love apps for maps and social media but shun the specialised travel stuff

By Kevin May | September 25, 2012

Business travellers appear to be using mobile applications for pretty much the same as their jetsetting leisure counterparts rather than the vast array of tools their employers would perhaps like. Read More

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Twitter troll slapped down by judge after poking fun at Thomas Cook, account now deleted

By Kevin May | September 24, 2012

When everyone is a "publisher" and says nice things about you, social media is wonderful, right? But companies are less impressed when the message is negative and the tone bitter. Read More

Traveller types based on social media and technology habits [INFOGRAPHIC]

By Kevin May | September 24, 2012

Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking? Read More

News / Online

Thomson unveils £5.5 million advertising campaign, spotlights the Dreamliner

By Linda Fox | September 20, 2012

Thomson kicks off its latest brand campaign to customers tomorrow via social media channels, email and a dedicated website. Read More

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Human Brochures - another twist on the way to promote destinations using social media

By Kevin May | September 19, 2012

Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results. Read More

News / Online

Augmented reality and filters gone mad - add the Northern Lights to any travel picture

By Kevin May | September 18, 2012

Such is the craze for allowing the amateur photographer to turn their images into semi-professional masterpieces via filters, all manner of services are now hitting the market. Read More