Social Media

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From Our Partners / Online
Social media in 2021: The new MVP for hospitality
By Mark Skroch - BCV | December 28, 2020
With social at the center of consumer engagement, it’s time to prepare for the year ahead. Here's what you need to know to stay on top of the social game in 2021. Read More
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News / Online
VIDEO: Is Asia a model for global travel recovery?
By Jill Menze | December 17, 2020
At The Phocuswright Conference, a panel of experts discusses how local trends in Asia are impacting the global travel marketplace. Read More
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News / Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
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News / Online
VIDEO: Tripadvisor slams Google strategy as operating at "expense of everyone else"
By Linda Fox | December 2, 2020
CEO Steve Kaufer pulls no punches when he talks about Google's position in travel at The Phocuswright Conference in November. Read More
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Interview / Startups
STARTUP STAGE: FareUpThere rewards travelers for airline reviews
By Linda Fox | November 30, 2020
The U.S. company collects flight reviews and enables travelers to earn points for giving their feedback. The startup also provides data to airlines on the passenger experience. Read More
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Interview / Startups
STARTUP STAGE: Travevel is a social platform designed to give back
By Jill Menze | November 16, 2020
The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More
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Opinion / Online
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
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News
WEBINAR REPLAY! Why social media holds the key to recovery for luxury hospitality
By PhocusWire | September 17, 2020
While enough has been spoken about what hotels need to do in communicating on social media, the real challenge would lie in converting these communications into bookings and building trust with the... Read More
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News / Technology
Airlines can address other passenger frustrations as they work to rebuild confidence
By Linda Fox | September 8, 2020
Data analyzed by Lufthansa Innovation Hub's TNMT platform identifies major issues in the passenger experience. Read More
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Interview / Online
VIDEO: Prontopia - Summit pitch at Phocuswright Europe 2020
By PhocusWire | September 5, 2020
Prontopia supports city resilience with a platform that makes travel stress free, and helps seniors live safely at home. Read More
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Opinion / Technology
How attractions can use AI to boost local tourism
By Don White - Satisfi Labs | September 4, 2020
Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More
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News / Online
InPhocus, episode 21 - Travel inspiration for those stuck on the couch
By PhocusWire | August 28, 2020
In this week's episode of InPhocus we find out how a publisher had to rethink his world of travel media for a readership that cannot travel any time soon. Read More
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News / Online
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
By PhocusWire | August 26, 2020
The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More
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Interview / Online
How I Got Here, episode 38 - Travis Katz of Trip.com
By PhocusWire | August 20, 2020
Travis Katz brought Gogobot through a crowded field of social trip planning sites to an eventual sale to one of the biggest names in online travel. He tells the story to Mozio's David Litwak and Kevin... Read More
 alt='Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience'  Title='Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience'
Interview / Online
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More