Social Media

News / Online

How Facebook's retail beacons and buy button work to create a new ecommerce reality

By Nick Vivion | June 11, 2015

Travel is tied to brick-and-mortar — you have to move physically through the world to experience the industry. This means that there are physical items at all points throughout the journey. Of cour Read More

News / Technology

Your creative could be failing to convert because you are using the wrong images

By Nick Vivion | June 4, 2015

Humans are visual beings — we use our eyes to process information quickly and the colors and content of these images give us quick indications of how we should feel about something. Some of this is Read More

News / Online

Should you be using Facebook Messenger for live customer service?

By Nick Vivion | May 5, 2015

You've invested countless dollars and hours into an amazing Facebook presence that offers direct engagement with your core customer base — so should you also be available via Facebook Messenger? Th Read More

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Could Twitter's new Buy Now button gain traction in travel for in-destination bookings?

By Nick Vivion | April 21, 2015

Along its journey to commercialization, Twitter has been experimenting with elements of e-commerce to turn tweets into transactions. The idea is that a business can push out a media-laden tweet wit Read More

News / Online

Ritz-Carlton, Hyatt and American Airlines are all top performers on social

By Nick Vivion | March 25, 2015

Ritz Carlton, Hyatt and American Airlines all perform well on social, at least according to the latest rankings by social media performance indexer eValue Analytics. The company provides a ranking Read More

News / Online

Exactly how many Facebook fans were lost by hotels in the Great Purge?

By Nick Vivion | March 24, 2015

Facebook's Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network removed deactivated or memorialized Facebook pages from counts. So Read More

News / Technology

Why Meerkat is the next big marketing thing in travel [UPDATED]

By Nick Vivion | March 13, 2015

UPDATE: Twitter officially announced the acquisition of Periscope, a similar app to Meerkat that has been in stealth mode. Meerkat forced their hand, so it seems that the era of mobile livestreaming i Read More

News / Online

Marketing watch: Twitter adds enhanced targeting thanks to third party data

By Nick Vivion | March 6, 2015

Twitter's latest advertising enhancement promises to deliver a far more engaging and conversion-rich product for travel marketers seeking to target specific buying behaviors on the real-time platform. Read More

News / Online

Instagram launches clickable ad carousels perfect for travel marketing

By PhocusWire | March 5, 2015

Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads, and is similar to the recently introduced Snapchat produ Read More

News / Online

Facebook marks 2 million advertisers with native mobile app

By Nick Vivion | February 25, 2015

Facebook has marked a significant milestone in its company history, logging over 2 million advertisers on Facebook for the first time. The bulk of these advertisers are small businesses, and the comp Read More

News / Online

Facebook's transition to viewed impressions

By Nick Vivion | February 20, 2015

There's a change afoot for digital marketers — Facebook is pushing for a wholesale change in ad effectiveness measurement, moving from "impressions served" to "impressions viewed." The idea is to m Read More

News

Chinese fall out of love with social media [INFOGRAPHIC]

By Martin Cowen | February 10, 2015

Kantar has released its second China Social Media Impact Report as a supersized infographic. Travel is only mentioned once, as part of a look at more than two million tweets from 10,000 Weibo users Read More

News / Technology

Facebook to offer real-time video ads during Super Bowl

By Nick Vivion | February 1, 2015

Outside of the World Cup and Olympics, the Super Bowl is one of the most watched viewing events on the planet. And given that most people no longer just do one thing at a time, many viewers are also p Read More

News

Hoax bomb threats pose social media challenge for airlines

By Sean O'Neil | January 28, 2015

Bomb threats via social media have been around for a while, complicating the job of airline social media managers. Even threats that turn out to be a fake must be investigated as a precaution. I Read More

News / Online

Marketing watch: The top 5 challenges facing marketers globally

By Nick Vivion | January 28, 2015

The "marketer" designation continues to shift towards a new "marketing technologist" title, according to a massive new Salesforce report that crunched responses from 5,000 marketers across the globe. Read More

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