Social Media

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

The investment from Permira is double the value of the U.S.-based company's previous round in 2018 and brings its total funding so far to $227 million. Read More

Now that Kaufer has announced his retirement, Tripadvisor must look forward and hire a replacement to take the company through this next era of the web. Read More

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More

We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More

Everything to know about the short-term rental traveler, including who they are, their unique perspectives and lodging consideration sets. Read More