Social Media

How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure
Interview / Online
How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure
By PhocusWire | May 6, 2021
The formation of Travel + Leisure Co. in January this year marked an important milestone in the career trajectory of president of the Travel + Leisure Group, Noah Brodsky, as he explains to David Litwak... Read More
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
News / Online
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
VIDEO: TikTok on next-generation travel marketing on social media
News / Online
VIDEO: TikTok on next-generation travel marketing on social media
By PhocusWire | May 3, 2021
Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More
VIDEO: Brian Solis on a new age for customer engagement in travel
News / Online
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
Sounding Off: Travelers may have other goals than doing the right thing
Interview / Online
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
tripscout-seed-plus-funding
News / Startups
Tripscout raises $2.3M to scale its travel planning platform
By Mitra Sorrells | March 17, 2021
The platform provides personalized recommendations to travelers based on content it gathers from articles, videos and tips from local experts. Read More
airlines-data-sources
News / Distribution
Airlines turn to traveler intent data to forecast demand
By Linda Fox | March 15, 2021
As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
Interview / Startups
STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel
By Jill Menze | March 2, 2021
Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More
Sounding Off: Why startups should be careful with their roadmaps
Interview / Startups
Sounding Off: Why startups should be careful with their roadmaps
By PhocusWire | February 5, 2021
Thankfully, the sector has (mostly) moved on from the days of the "travel is totally broken - we're going to fix it" messaging from startups. Read More
Social media in 2021: The new MVP for hospitality
From Our Partners / Online
Social media in 2021: The new MVP for hospitality
By Mark Skroch - BCV | December 28, 2020
With social at the center of consumer engagement, it’s time to prepare for the year ahead. Here's what you need to know to stay on top of the social game in 2021. Read More
VIDEO: Is Asia a model for global travel recovery?
News / Online
VIDEO: Is Asia a model for global travel recovery?
By Jill Menze | December 17, 2020
At The Phocuswright Conference, a panel of experts discusses how local trends in Asia are impacting the global travel marketplace. Read More
marketing-pandemic-PCW-2020
News / Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
tripadvisor-pcw-2020
News / Online
VIDEO: Tripadvisor slams Google strategy as operating at "expense of everyone else"
By Linda Fox | December 2, 2020
CEO Steve Kaufer pulls no punches when he talks about Google's position in travel at The Phocuswright Conference in November. Read More
fareupthere-startup-stage
Interview / Startups
STARTUP STAGE: FareUpThere rewards travelers for airline reviews
By Linda Fox | November 30, 2020
The U.S. company collects flight reviews and enables travelers to earn points for giving their feedback. The startup also provides data to airlines on the passenger experience. Read More
STARTUP STAGE: Travevel is a social platform designed to give back
Interview / Startups
STARTUP STAGE: Travevel is a social platform designed to give back
By Jill Menze | November 16, 2020
The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More