Social Media

News / Online

Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool

By Kevin May | August 27, 2019

The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More

News / Technology

TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts

By Mitra Sorrells | August 20, 2019

TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More

Opinion / Online

How travel marketers can capture the "momentary market"

By Joel Davis - Mighty Social | August 13, 2019

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

Interview / Online

Sounding Off: Damaging trust can take years to rebuild

By PhocusWire | August 2, 2019

CEOs walk a communications tightrope, where a loose word or two can trigger doubts in the minds of consumers that can last an age in business years. Read More

Interview / Startups

STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps

By Mitra Sorrells | July 23, 2019

Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line. Read More

Opinion / Online

You’re not in tourism - a digital world means you’re in entertainment

By Charles Cunningham - Sparkloft Media | July 12, 2019

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

News / Online

India, part 1: A vast travel opportunity, now led by digital

By Mitra Sorrells | July 8, 2019

For part 1 in our month-long look at India we explore the overall travel market and implications of the country's growing, young and socially-active population. Read More

News / Technology

RateGain acquires social and guest engagement platform BCV

By Kevin May | June 17, 2019

A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More

News / Online

Mary Meeker's annual report: Growing giants, next-gen data and super apps

By Linda Fox | June 17, 2019

Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More

News / Online

Booking.com talks up importance of reviews in travel decisions, especially for rentals

By Linda Fox | June 14, 2019

The OTA's survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about a host. Read More

phocuswright research how customers choose travel

News / Online

How do travelers choose where to go?

By Phocuswright Research | June 13, 2019

Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More

News / Online

VIDEO: HolidayPirates on winning social media and not using Google

By Kevin May | May 30, 2019

HolidayPirates is another of the outliers in the world of online travel in Europe that probably doesn't get the attention that it deserves. Read More

News / Technology

TripAdvisor adds safety features to reviews

By Linda Fox | May 15, 2019

TripAdvisor has added new features to the platform enabling travelers to find reviews that include information around safety-related incidents. Read More

From Our Partners / Online

What we’ve learned from tracking more than 280M online bookings

By SaleCycle | May 13, 2019

Over the past year, we have tracked more than 280 million online bookings and abandonments from their airline and travel clients. This is what we found out. Read More

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