Social Media

Interview / Online

Sounding Off: Reality checks for brand loyalty

By PhocusWire | November 8, 2019

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Interview / Online

Sounding Off: Let's face it - Instagram isn't real

By PhocusWire | November 1, 2019

Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More

Opinion / Online

Curious where social media is going? The travel industry leads the way

By Martin Stoll - Sparkloft Media. | October 30, 2019

Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More

Interview / Online

Sounding Off: Reviews should be about quality, not quantity

By PhocusWire | October 18, 2019

The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More

News / Technology

VIDEO: 15below on taking traveler communications to the next level

By Linda Fox | October 9, 2019

At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More

From Our Partners / Online

What billions of GDS data signals tell us about traveler booking behavior

By Robert Brown - Travelport | October 7, 2019

The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More

News / Distribution

VIDEO: AirBaltic on NDC, Blockchain and other emerging tech

By Linda Fox | October 4, 2019

PhocusWire talked to airBaltic boss Martin Gauss about emerging tech, NDC and wider distribution challenges at the World Aviation Festival 2019. Read More

News / Online

TripAdvisor axes tickets to whale and dolphin parks

By Kevin May | October 2, 2019

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

News / Online

Taking the "D" out of DMO: How Pinterest widens opportunities for marketers

By Jill Menze | September 27, 2019

For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases. Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

News / Technology

Trust and finding the right option are top traveler frustrations online

By Linda Fox | September 17, 2019

Trust issues and lengthy search processes are the top frustrations for travelers in Travelport's Global Digital Traveler study. Read More

News / Distribution

VIDEO: Air France KLM on sales across social, China and being where customers are

By Linda Fox | September 16, 2019

PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social media strategy across the airlines and staying on top of digital developments. Read More