Social Media

News / Distribution

VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities

By Linda Fox | December 10, 2020

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

News / Online

VIDEO: Tripadvisor slams Google strategy as operating at "expense of everyone else"

By Linda Fox | December 2, 2020

CEO Steve Kaufer pulls no punches when he talks about Google's position in travel at The Phocuswright Conference in November. Read More

Interview / Startups

STARTUP STAGE: FareUpThere rewards travelers for airline reviews

By Linda Fox | November 30, 2020

The U.S. company collects flight reviews and enables travelers to earn points for giving their feedback. The startup also provides data to airlines on the passenger experience. Read More

Interview / Startups

STARTUP STAGE: Travevel is a social platform designed to give back

By Jill Menze | November 16, 2020

The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More

Opinion / Online

How travel marketers can reboot and find their audiences

By Mike Skladony - Semcasting | September 25, 2020

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More

News

WEBINAR REPLAY! Why social media holds the key to recovery for luxury hospitality

By PhocusWire | September 17, 2020

While enough has been spoken about what hotels need to do in communicating on social media, the real challenge would lie in converting these communications into bookings and building trust with the... Read More

News / Technology

Airlines can address other passenger frustrations as they work to rebuild confidence

By Linda Fox | September 8, 2020

Data analyzed by Lufthansa Innovation Hub's TNMT platform identifies major issues in the passenger experience. Read More

Interview / Online

VIDEO: Prontopia - Summit pitch at Phocuswright Europe 2020

By PhocusWire | September 5, 2020

Prontopia supports city resilience with a platform that makes travel stress free, and helps seniors live safely at home. Read More

Opinion / Technology

How attractions can use AI to boost local tourism

By Don White - Satisfi Labs | September 4, 2020

Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More

News / Online

InPhocus, episode 21 - Travel inspiration for those stuck on the couch

By PhocusWire | August 28, 2020

In this week's episode of InPhocus we find out how a publisher had to rethink his world of travel media for a readership that cannot travel any time soon. Read More

News / Online

VIDEO: New Reality With... Elliott Ferguson of Destination D.C.

By PhocusWire | August 26, 2020

The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More

Interview / Online

How I Got Here, episode 38 - Travis Katz of Trip.com

By PhocusWire | August 20, 2020

Travis Katz brought Gogobot through a crowded field of social trip planning sites to an eventual sale to one of the biggest names in online travel. He tells the story to Mozio's David Litwak and Kevin... Read More

Interview / Online

Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience

By PhocusWire | August 7, 2020

The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More

Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More