Social Media

Opinion / Online

Hello? Is anybody there? Travel companies are often ignoring customers

By Can Ozdoruk - Netomi | June 2, 2021

A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result. Read More

phocuswire-pulse-social-media-influencers-travel-mindset

News / Online

VIDEO: What's next for travel influencers?

By PhocusWire | May 12, 2021

Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More

News / Online

VIDEO: How to acquire customers through paid social media campaigns

By PhocusWire | May 11, 2021

PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More

News / Online

VIDEO: Why live video shopping is the future of travel retail

By PhocusWire | May 10, 2021

Speaking during PhocusWire Pulse: A New Age For Social Media, Local Purse co-founder Lola Akinmade Åkerström discussed the live video shopping experience and why it’s “the future of retail.” Read More

Interview / Online

How I Got Here, episode 63 - Noah Brodsky of Travel + Leisure

By PhocusWire | May 6, 2021

The formation of Travel + Leisure Co. in January this year marked an important milestone in the career trajectory of president of the Travel + Leisure Group, Noah Brodsky, as he explains to David Litwak... Read More

News / Online

VIDEO: Capturing the social zeitgeist with Clubhouse for travel

By PhocusWire | May 5, 2021

The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More

News / Online

VIDEO: TikTok on next-generation travel marketing on social media

By PhocusWire | May 3, 2021

Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More

News / Online

VIDEO: Brian Solis on a new age for customer engagement in travel

By PhocusWire | April 28, 2021

He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More

Interview / Online

Sounding Off: Travelers may have other goals than doing the right thing

By PhocusWire | April 9, 2021

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

News / Startups

Tripscout raises $2.3M to scale its travel planning platform

By Mitra Sorrells | March 17, 2021

The platform provides personalized recommendations to travelers based on content it gathers from articles, videos and tips from local experts. Read More

News / Distribution

Airlines turn to traveler intent data to forecast demand

By Linda Fox | March 15, 2021

As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More

Interview / Startups

STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel

By Jill Menze | March 2, 2021

Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More

Interview / Startups

Sounding Off: Why startups should be careful with their roadmaps

By PhocusWire | February 5, 2021

Thankfully, the sector has (mostly) moved on from the days of the "travel is totally broken - we're going to fix it" messaging from startups. Read More

From Our Partners / Online

Social media in 2021: The new MVP for hospitality

By Mark Skroch - BCV | December 28, 2020

With social at the center of consumer engagement, it’s time to prepare for the year ahead. Here's what you need to know to stay on top of the social game in 2021. Read More