Social Media

News / Online

VIDEO: Brian Solis on a new age for customer engagement in travel

By PhocusWire | April 28, 2021

He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More

Interview / Online

Sounding Off: Travelers may have other goals than doing the right thing

By PhocusWire | April 9, 2021

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

News / Startups

Tripscout raises $2.3M to scale its travel planning platform

By Mitra Sorrells | March 17, 2021

The platform provides personalized recommendations to travelers based on content it gathers from articles, videos and tips from local experts. Read More

News / Distribution

Airlines turn to traveler intent data to forecast demand

By Linda Fox | March 15, 2021

As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More

Interview / Startups

STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel

By Jill Menze | March 2, 2021

Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More

Interview / Startups

Sounding Off: Why startups should be careful with their roadmaps

By PhocusWire | February 5, 2021

Thankfully, the sector has (mostly) moved on from the days of the "travel is totally broken - we're going to fix it" messaging from startups. Read More

From Our Partners / Online

Social media in 2021: The new MVP for hospitality

By Mark Skroch - BCV | December 28, 2020

With social at the center of consumer engagement, it’s time to prepare for the year ahead. Here's what you need to know to stay on top of the social game in 2021. Read More

News / Online

VIDEO: Is Asia a model for global travel recovery?

By Jill Menze | December 17, 2020

At The Phocuswright Conference, a panel of experts discusses how local trends in Asia are impacting the global travel marketplace. Read More

News / Distribution

VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities

By Linda Fox | December 10, 2020

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

News / Online

VIDEO: Tripadvisor slams Google strategy as operating at "expense of everyone else"

By Linda Fox | December 2, 2020

CEO Steve Kaufer pulls no punches when he talks about Google's position in travel at The Phocuswright Conference in November. Read More

Interview / Startups

STARTUP STAGE: FareUpThere rewards travelers for airline reviews

By Linda Fox | November 30, 2020

The U.S. company collects flight reviews and enables travelers to earn points for giving their feedback. The startup also provides data to airlines on the passenger experience. Read More

Interview / Startups

STARTUP STAGE: Travevel is a social platform designed to give back

By Jill Menze | November 16, 2020

The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More

Opinion / Online

How travel marketers can reboot and find their audiences

By Mike Skladony - Semcasting | September 25, 2020

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More

News

WEBINAR REPLAY! Why social media holds the key to recovery for luxury hospitality

By PhocusWire | September 17, 2020

While enough has been spoken about what hotels need to do in communicating on social media, the real challenge would lie in converting these communications into bookings and building trust with the... Read More